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Back to Digital Marketing Implementation: Executing Strategies in a Connected, Data-Driven World

Learner Reviews & Feedback for Digital Marketing Implementation: Executing Strategies in a Connected, Data-Driven World by University of Illinois Urbana-Champaign

4.6
stars
3,174 ratings

About the Course

The proliferation of digital technology gives businesses an unprecedented and diverse new set of tools to reach, engage, monitor, and respond to consumers. The aggregated and voluminous digital data can also be leveraged to better target specific consumer segments. Following “Digital Media and Marketing Principles,” this course aims to give you a deeper understanding of core processes of planning a digital marketing campaign and the role of various digital channels in integrated marketing communication. You will be able to: - Adopt a holistic and integrated approach to digital marketing planning - Develop a purposeful content marketing strategy to achieve your business and marketing goals - Effectively mix paid, earned, owned, and shared media channels to discover, reach, and engage your customers - Critically evaluate the role social media platforms play in viral and influencer marketing campaigns - Evaluate and measure the success of digital marketing campaigns - Identify and manage risks in digital marketing This course is part of Gies College of Business’s suite of online programs, including the iMBA and iMSM. Learn more about admission into the program and explore how your Coursera work can be leveraged if accepted into a degree program at https://degrees.giesbusiness.illinois.edu/idegrees/....

Top reviews

VN

Aug 30, 2021

A very good course. The lecturer explained very clearly about the strategies and how to apply them. I hope I could get further financial aids to attend all course in this specialization.

KK

Oct 2, 2020

Quite an amazing learning experience. Had a great time not just learning but also using the learnings of this course to complete the peer graded assignments.Thank you for the wonderful opportunity.

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676 - 700 of 754 Reviews for Digital Marketing Implementation: Executing Strategies in a Connected, Data-Driven World

By Ana M V B

•

Mar 8, 2021

Great course!

By Lu L T L ( D

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Sep 23, 2024

good program

By sejal p

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Aug 6, 2023

nice content

By Prikshit S T

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Apr 7, 2023

VERY USEFULL

By Chirag S S

•

Oct 13, 2022

Good Course

By DEBASHISH R

•

Jan 28, 2024

nice course

By MCA_3_B_22_Ashish T

•

Sep 15, 2022

superb...

By Reena s

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Jul 18, 2021

wwonderful

By Ruben D C

•

Jul 16, 2021

Excellent!

By ayu v

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Nov 17, 2024

very good

By Juan O F L

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Jul 1, 2024

Thank you

By Bui P B H ( D

•

Feb 24, 2024

fanstatic

By şamil c

•

Jun 21, 2022

çok güzel

By Sanjana R

•

Jun 8, 2022

Reliable

By Simantak S

•

May 1, 2022

very good

By Meenakshisundaram S

•

Jun 29, 2021

EXCELLENT

By Nguyen H A ( D

•

Mar 14, 2023

its good

By Hồng S L

•

Aug 7, 2025

Helpful

By ABHISHEK K G

•

Feb 12, 2025

helpful

By Ikrima M

•

Dec 7, 2022

Awesome

By Mighty B

•

Apr 4, 2021

awesome

By NGOCPNDS160174

•

Mar 14, 2023

its ok

By Omar

•

Jul 18, 2022

thanks

By DEEPAK N

•

Feb 13, 2025

niice

By Pushpa H S

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Jul 26, 2024

Super