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Learner Reviews & Feedback for Foundations of Digital Marketing and E-commerce by Google

4.8
stars
30,575 ratings

About the Course

This is the first of eight courses in the Google Digital Marketing & E-commerce Certificate, which will equip you with the skills you need to apply to entry-level roles in these fields. People who work in digital marketing and e-commerce help their organizations attract new customers, engage customers through various digital channels, and drive transactions like purchases and customer loyalty. In this course, you’ll explore entry-level jobs in digital marketing and e-commerce and identify the roles and functions that those jobs play within an organization. You’ll also learn about the marketing funnel and how it shapes the customer journey. Google employees who currently work in the field will guide you, providing hands-on activities and examples that simulate common digital marketing and e-commerce tasks, and helping you build your skills and prepare for the job. Learners who complete the seven courses in this program will be equipped to apply for entry-level jobs in digital marketing and e-commerce. No previous experience is necessary. By the end of this course, you will be able to do the following: - Define the fields of digital marketing and e-commerce - Describe the job responsibilities of an entry-level digital marketing coordinator and e-commerce analyst (and similar job titles) - Summarize how this program will help prepare you for a career in digital marketing and e-commerce - Identify the roles and functions that digital marketing and e-commerce play within an organization - Understand the customer journey and the function of journey maps - Explain the concept of a marketing funnel - Understand the elements and goals of a digital marketing and e-commerce strategy...

Top reviews

AS

Oct 11, 2022

I e​njoyed every chapter of the course. The instructor is very clear and explains everything well, so you get to follow throughout even if you didn't have any prior knowledge of digital marketing.

JG

Aug 26, 2022

A very insightful lesson in E commerce and digital marketing. It provided me with the terms and tools I needed to understand what my businees or company needs to generate sales and keep customers.

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4526 - 4550 of 7,114 Reviews for Foundations of Digital Marketing and E-commerce

By Jeannette M

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Oct 2, 2025

Excellent course

By Pasteur F G

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Sep 18, 2025

c'est formidable

By Austin P

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Sep 11, 2025

great experience

By MAHANOOR M R

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Aug 13, 2025

nice informative

By Gonzalo G B J

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Aug 7, 2025

Claro y preciso!

By Oorjeet V

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Jul 31, 2025

Great experience

By Victory M

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Jul 11, 2025

wonderful course

By Dr.J.Christopher

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Jun 29, 2025

fantastic course

By Ruth E P

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Jun 25, 2025

Excelente curso!

By Hannah O

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Jun 6, 2025

Very informative

By Jadyn A

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May 21, 2025

very informative

By Hammad N M H

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Apr 18, 2025

Excellent course

By Esethu M

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Mar 14, 2025

Best course ever

By Abdullah M

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Feb 28, 2025

Excellent course

By Daniela Z D B

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Feb 27, 2025

It's so goog!!!!

By Zuleyvic A C

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Feb 22, 2025

Batante completo

By Hashim J

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Feb 12, 2025

Fantastic course

By Abdul R

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Feb 11, 2025

excellent course

By Martyna K

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Jan 26, 2025

Very good course

By SREEJITH M

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Jan 16, 2025

very good course

By Muhammad N

•

Dec 23, 2024

Very informative

By Shahzaib S

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Dec 16, 2024

very nice course

By Hugo H D Z

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Nov 18, 2024

Estuvo muy bueno

By Tessa

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Oct 20, 2024

Very educational

By Nkemakonam U

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Oct 20, 2024

very good course