Arizona State University

Foundations of Persuasion

Arizona State University

Foundations of Persuasion

Included with Coursera Plus

Gain insight into a topic and learn the fundamentals.
Advanced level

Recommended experience

1 week to complete
at 10 hours a week
Flexible schedule
Learn at your own pace
Gain insight into a topic and learn the fundamentals.
Advanced level

Recommended experience

1 week to complete
at 10 hours a week
Flexible schedule
Learn at your own pace

What you'll learn

  • Utilize Aristotle’s Triangle of Persuasion to enhance the impact of your communication.

  • Evaluate source credibility and trustworthiness to select reliable academic evidence.

  • Master the skills of summarizing and paraphrasing to integrate evidence without losing clarity.

Details to know

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Recently updated!

May 2026

Assessments

9 assignments¹

AI Graded see disclaimer
Taught in English

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There are 5 modules in this course

In this first module of the course, you’ll explore the art of persuasion and how to communicate ideas with impact. You will study new words, read articles, watch a video, and practice your new skills.

What's included

1 video5 readings1 assignment2 plugins

Strong communication helps you succeed both in the university classroom and in the workplace. In this module, you will practice building on other people’s ideas and writing effective summaries to report information clearly in academic and professional settings. You will study new words, read articles, watch a video, and practice your new skills.

What's included

1 video2 readings2 assignments2 plugins

Persuasive communication is a powerful skill for success in school and at work. In this module, you will learn about one part of Aristotle’s Triangle of Persuasion: emotional appeal. Using emotional appeal can help you connect with your audience and make your message more effective. You will study new words, read articles, watch videos, and practice your new skills.

What's included

2 videos3 readings2 assignments2 plugins

Understanding credibility is a foundational part in Aristotle’s Triangle of Persuasion. This means learning how to evaluate sources for trustworthiness and reliability. In this module, you will explore what makes a source credible, why credibility is important in academic work, and how to recognize the difference between trustworthy evidence and suspicious information. You will study new words, watch a lecture on evaluating credibility, and practice your skills through a summary-and-response task.

What's included

2 videos3 readings2 assignments2 plugins

Understanding how to integrate evidence and paraphrase ideas is key to building credibility, which is fundamental in Aristotle’s Triangle of Persuasion. In this module, you will learn how to use evidence from credible sources and how to paraphrase effectively. You will study new vocabulary, watch videos, and practice your skills in using credible sources.

What's included

2 videos3 readings2 assignments3 plugins

Instructor

John Deal, Director ASU Global Launch
Arizona State University
12 Courses73 learners

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¹ Some assignments in this course are AI-graded. For these assignments, your data will be used in accordance with Coursera's Privacy Notice.