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Growing and Sustaining Online Communities

This course is part of Meta Community Management Professional Certificate

Instructor: Taught by Meta Experts

Included with

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4 modules

Gain insight into a topic and learn the fundamentals.

Beginner level

Recommended experience

2 weeks to complete

at 10 hours a week

Flexible schedule

Learn at your own pace

4 modules

Gain insight into a topic and learn the fundamentals.

Beginner level

Recommended experience

2 weeks to complete

at 10 hours a week

Flexible schedule

Learn at your own pace

What you'll learn

Plan virtual events and design interactive, multimedia content to increase community participation
Build partnerships and influencer collaborations to support sustainable community growth
Design foundational loyalty and monetization strategies that increase participation and retention
Use AI-supported tools to improve content creation, personalization, and community management efficiency

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Build your Business Essentials expertise

This course is part of the Meta Community Management Professional Certificate

When you enroll in this course, you'll also be enrolled in this Professional Certificate.

Learn new concepts from industry experts
Gain a foundational understanding of a subject or tool
Develop job-relevant skills with hands-on projects
Earn a shareable career certificate from Meta

There are 4 modules in this course

This course focuses on community growth strategies that deepen participation, strengthen loyalty, and sustain long-term community value. You’ll learn how to design interactive experiences such as virtual events, multimedia campaigns, and storytelling initiatives that drive meaningful engagement. You’ll also explore how partnerships, influencer collaboration, and personalized communication support community growth and member trust. You’ll be introduced to practical approaches for gamification and monetization that add value for members while supporting organizational goals. Throughout the course, you’ll learn how AI tools can enhance content creation, efficiency, and personalization without replacing human judgment. By the end of the course, you’ll be equipped to plan scalable, engaging community programs that balance growth, retention, and member experience.

Module details

In this module, you will develop the skills to plan and run engaging virtual events, create interactive and multimedia content and develop cohesive cross-platform content strategies. You will be equipped to foster meaningful community engagement and deliver consistent, unified messaging across multiple platforms.

What's included

10 videos6 readings5 assignments

10 videosTotal 28 minutes

Introduction to the program3 minutes
Course introduction: Growing and Sustaining Online Communities2 minutes
Introduction: Community engagement techniques2 minutes
Designing virtual events that serve community objectives3 minutes
Planning logistics and promotion for virtual events4 minutes
Facilitating real-time engagement and moderation during events3 minutes
Why interactive content drives deeper community engagement3 minutes
Designing effective interactive formats: Polls, challenges and quizzes3 minutes
Running interactive campaigns and encouraging participation3 minutes
Conclusion: Community engagement techniques2 minutes

6 readingsTotal 35 minutes

Course syllabus10 minutes
Exam registration5 minutes
Promoting and executing virtual events: A step-by-step playbook5 minutes
Measuring virtual event success5 minutes
Measuring the success of interactive content5 minutes
Interactive content planning playbook5 minutes

5 assignmentsTotal 160 minutes

Graded quiz: Community engagement techniques50 minutes
Activity: Develop a complete virtual event plan for your community30 minutes
Practice quiz: Virtual event planning and execution25 minutes
Activity: Design an interactive content campaign for your community30 minutes
Practice quiz: Interactive content development25 minutes

In this module, you will identify how to create compelling multimedia content and craft cohesive messaging across platforms using advanced content creation tools. You will also identify how to leverage brand storytelling to deepen community connections and adapt content strategies to effectively reach and engage multilingual audiences.

What's included

9 videos2 readings5 assignments

9 videosTotal 28 minutes

Introduction: Multimedia content and cross-platform strategy1 minute
Choosing the right multimedia format for community engagement3 minutes
Visual design principles for scroll-stopping community content4 minutes
Using multimedia to tell strong community stories3 minutes
Community storytelling as a growth and engagement strategy3 minutes
Designing a community storytelling campaign4 minutes
Inclusive and multilingual content strategies for global communities3 minutes
Conclusion: Multimedia content and cross-platform strategy1 minute
A day in the life: Creating content that travels across platforms5 minutes

2 readingsTotal 10 minutes

Multimedia content planning framework5 minutes
Storytelling campaign planning checklist5 minutes

5 assignmentsTotal 160 minutes

Graded quiz: Multimedia content and cross-platform strategy50 minutes
Activity: Design a multimedia content set for your community30 minutes
Practice quiz: Multimedia content production25 minutes
Activity: Design a community storytelling campaign30 minutes
Practice quiz: Content strategies25 minutes

You will develop strategies to manage community inquiries, build influencer and partner relationships, and collaborate with customer service teams. You will identify how to create systems that foster brand loyalty and implement personalized direct messaging approaches to deepen community engagement.

What's included

10 videos6 readings7 assignments

10 videosTotal 38 minutes

Introduction: Community relationships and support1 minute
The role of community support in member experience5 minutes
Building workflows for managing member inquiries6 minutes
The role of external partnerships in community growth4 minutes
Identifying and recruiting the right partners5 minutes
Designing partnership guidelines and deliverables4 minutes
Understanding brand loyalty in communities5 minutes
Using personalized direct messaging to build relationships3 minutes
Designing loyalty and recognition initiatives4 minutes
Conclusion: Community relationships and support 1 minute

6 readingsTotal 30 minutes

Collaborating with customer service and internal teams5 minutes
Support checklist and escalation procedures5 minutes
Partnership checklist: From outreach to execution5 minutes
Measuring partnership success5 minutes
Loyalty program and recognition planning guide5 minutes
Measuring retention and loyalty outcomes5 minutes

7 assignmentsTotal 215 minutes

Graded quiz: Community relationships and support50 minutes
Design a community support workflow30 minutes
Practice quiz: Community support strategies25 minutes
Activity: Design a community partnership plan30 minutes
Practice quiz: Building external partnerships25 minutes
Activity: Design a loyalty and recognition plan for your community30 minutes
Practice quiz: Enhancing brand loyalty25 minutes

You will identify how to develop long-term community growth plans and implement monetization strategies while designing gamification systems that drive engagement. You will also examine how to manage diverse community spaces and harness AI tools to streamline content generation and improve overall efficiency.