This course explores why growing the core business is now a more viable strategy than unrelated diversification. Learners will understand how shareholder value is created through both cash flow and strategic positioning for growth. Drawing on decades of corporate examples and financial analysis, Professor Jagdish Sheth outlines the limitations of the portfolio model and presents a framework for growing the core through multiple channels, product extensions, and emerging markets. Through case studies of companies like Monsanto, 3M, IBM, and Dinol, learners will discover how to avoid strategic missteps and identify synergistic opportunities that align with their company’s competencies and market access. This course empowers learners to think critically about growth, profitability, and how to leverage core strengths to meet modern shareholder expectations.
Growing Your Core Business with Jagdish Sheth
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Growing Your Core Business with Jagdish Sheth
This course is part of Growing the Core Business in a Competitive Marketplace Specialization
Instructor: Jagdish Sheth
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Beginner level
No prior experience required
4 hours to complete
Flexible schedule
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Recently updated!
February 2026
Assessments
3 assignments
Taught in English
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This course is part of the Growing the Core Business in a Competitive Marketplace Specialization
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Kennesaw State University
Kennesaw State University
Kennesaw State University
Kennesaw State University
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