Modern enterprises capture significant amounts of data about its customers, suppliers, and partners. The challenge, however, is to transform this vast data repository into actionable business intelligence. This course introduces predictive analytics tools that can provide valuable business insights. Analysis tools include decision trees, neural networks, market basket analysis, and discriminant analysis. Both data cleaning and analyses will be discussed and applied to sample data.
Welcome to Predictive Analytics! Module 1 introduces the R programming environment and the basics of writing code in R.
In Module 2, you will learn the basics of Classification and understand the working of the kNN classifier.
What's included
9 videos4 readings4 assignments1 ungraded lab
Show info about module content
9 videos•Total 57 minutes
Module 2 Introduction•1 minute
Assumptions of kNN•7 minutes
kNN•9 minutes
Confusion Matrix•5 minutes
kNN Case Study•8 minutes
Demo - Pt. 1•8 minutes
Demo - Pt. 2•6 minutes
Demo - Pt. 3•9 minutes
Demo - Pt. 4•3 minutes
4 readings•Total 190 minutes
Classification•60 minutes
kNN•60 minutes
kNN Demo•60 minutes
Module 2 Summary•10 minutes
4 assignments•Total 165 minutes
Module 2 Summative Assessment•120 minutes
Classification Quiz•15 minutes
kNN Quiz•15 minutes
kNN Demo Quiz•15 minutes
1 ungraded lab•Total 60 minutes
RStudio Lab - Module 2 Assignment•60 minutes
Module 3: Naive Bayes
Module 3•6 hours to complete
Module details
To effectively learn Naive Bayes classification, this module will cover both the theoretical foundations and the practical implementation in R.
What's included
5 videos3 readings3 assignments1 ungraded lab
Show info about module content
5 videos•Total 31 minutes
Module 3 Introduction•3 minutes
NB Classification•7 minutes
Principle Behind the NB Classifier•10 minutes
Case Study•4 minutes
Tuning Parameters•6 minutes
3 readings•Total 130 minutes
Principle behind the NB classifier•60 minutes
NB Classification•60 minutes
Module 3 Summary•10 minutes
3 assignments•Total 150 minutes
Module 3 Summative Assessment•120 minutes
Principle behind the NB classifier Quiz•15 minutes
NB Classification Quiz•15 minutes
1 ungraded lab•Total 60 minutes
RStudio Lab - Module 3 Assignment•60 minutes
Module 4: Decision Trees
Module 4•6 hours to complete
Module details
In order to understand the working of the Decision Tree as a classifier , we will need to grasp how this algorithm makes decisions and classifies new data points based on patterns it learned from training data.
What's included
5 videos3 readings3 assignments1 ungraded lab
Show info about module content
5 videos•Total 25 minutes
Module 4 Introduction•2 minutes
C5.0 Algorithm•3 minutes
Principles Behind the Decision Tree Method•8 minutes
Case Study•4 minutes
Tuning Parameters•8 minutes
3 readings•Total 130 minutes
Principles behind the Decision Tree method•60 minutes
C5.0 Algorithm•60 minutes
Module 4 Summary•10 minutes
3 assignments•Total 150 minutes
Module 4 Summative Assessment•120 minutes
Principles Behind the Decision Tree Method Quiz•15 minutes
C5.0 Algorithm Quiz•15 minutes
1 ungraded lab•Total 60 minutes
RStudio Lab - Module 4 Assignment•60 minutes
Module 5: ANNs
Module 5•6 hours to complete
Module details
This module focused on "Using Artificial Neural Networks (ANNs) as a classifier" aims to provide a comprehensive understanding of how these powerful, biologically inspired models can be applied to categorize data.
What's included
6 videos3 readings3 assignments1 ungraded lab
Show info about module content
6 videos•Total 35 minutes
Module 5 Introduction•3 minutes
Introduction to Neural Networks - Pt. 1•3 minutes
Introduction to Neural Networks - Pt. 2•7 minutes
ANN Training•5 minutes
Case Study - Click Through Rate•6 minutes
Tuning Parameters•10 minutes
3 readings•Total 130 minutes
Introduction to Neural Networks •60 minutes
ANN Computation•60 minutes
Module 5 Summary•10 minutes
3 assignments•Total 150 minutes
Module 5 Summative Assessment•120 minutes
Introduction to Neural Networks Quiz•15 minutes
ANN Computation Quiz•15 minutes
1 ungraded lab•Total 60 minutes
RStudio Lab - Module 5 Assignment•60 minutes
Module 6: SVMs
Module 6•6 hours to complete
Module details
This module, "Classification using Support Vector Machines (SVMs)", will equip you with a deep understanding of this powerful machine learning algorithm and its application in classifying data.
What's included
4 videos3 readings3 assignments1 ungraded lab
Show info about module content
4 videos•Total 22 minutes
Module 6 Introduction•3 minutes
SVM Terminology•11 minutes
Case Study - Employee Attrition Prediction•3 minutes
SVM Classification•5 minutes
3 readings•Total 130 minutes
SVM Terminology•60 minutes
SVM classification•60 minutes
Module 6 Summary•10 minutes
3 assignments•Total 150 minutes
Module 6 Summative Assessment •120 minutes
SVM Terminology Quiz•15 minutes
SVM classification Quiz•15 minutes
1 ungraded lab•Total 60 minutes
RStudio Lab - Module 6 Assignment•60 minutes
Module 7: Clustering
Module 7•6 hours to complete
Module details
This module on "Clustering" aims to introduce you to the powerful world of unsupervised learning, where the goal is to discover inherent groupings within unlabeled data.
What's included
4 videos3 readings3 assignments1 ungraded lab
Show info about module content
4 videos•Total 18 minutes
Module 7 Introduction•3 minutes
Distinguish Clustering and Classification•8 minutes
Case Study - Customer Segmenttation•3 minutes
kMeans Clustering•4 minutes
3 readings•Total 130 minutes
Distinguish Clustering and Classification•60 minutes
kMeans Clustering•60 minutes
Module 7 Summary•10 minutes
3 assignments•Total 150 minutes
Module 7 Summative Assessment•120 minutes
Distinguish Clustering and Classification Quiz•15 minutes
kMeans Clustering Quiz•15 minutes
1 ungraded lab•Total 60 minutes
RStudio Lab - Module 7 Assignment•60 minutes
Module 8: Associative Rule Mining
Module 8•6 hours to complete
Module details
Mining frequent item sets and association rules is a popular and well researched approach for discovering interesting relationships between variables in large databases.
What's included
4 videos3 readings3 assignments1 ungraded lab
Show info about module content
4 videos•Total 20 minutes
Module 8 Introduction•2 minutes
Association Rule Mining•7 minutes
Confidence and Lift•7 minutes
Case Study - Market Basket Analysis•4 minutes
3 readings•Total 130 minutes
Association Rule Mining•60 minutes
Apriori Alogrithm•60 minutes
Module 8 Summary•10 minutes
3 assignments•Total 150 minutes
Module 8 Summative Assessment•120 minutes
Association Rule Mining Quiz•15 minutes
Apriori Alogrithm Quiz•15 minutes
1 ungraded lab•Total 60 minutes
RStudio Lab - Module 8 Assignment•60 minutes
Summative Course Assessment
Module 9•3 hours to complete
Module details
This module contains the summative course assessment that has been designed to evaluate your understanding of the course material and assess your ability to apply the knowledge you have acquired throughout the course.
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