Packt

Honest SEO: Unveiling the Google Algorithm for Traffic

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Packt

Honest SEO: Unveiling the Google Algorithm for Traffic

Included with Coursera Plus

Gain insight into a topic and learn the fundamentals.
Beginner level

Recommended experience

1 week to complete
at 10 hours a week
Flexible schedule
Learn at your own pace
Gain insight into a topic and learn the fundamentals.
Beginner level

Recommended experience

1 week to complete
at 10 hours a week
Flexible schedule
Learn at your own pace

What you'll learn

  • Understand how Google's ranking algorithm influences content visibility.

  • Develop a scalable SEO strategy aligned with business objectives.

  • Apply core SEO techniques to content, links, and technical elements.

Details to know

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Recently updated!

April 2026

Assessments

14 assignments

Taught in English

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There are 14 modules in this course

In this section, we explore SEO fundamentals, focusing on keyword optimization, content strategy, and practical techniques to improve website visibility and drive organic traffic.

What's included

2 videos3 readings1 assignment

In this section, we explore how Google's algorithm determines search rankings, focusing on SEO strategies, crawlability, and technical optimization to improve website visibility and business outcomes.

What's included

1 video2 readings1 assignment

In this section, we examine SEO's core components: relevancy, popularity, and integrity. These factors determine content discovery, website authority, and trustworthiness in search rankings.

What's included

1 video2 readings1 assignment

In this section, we explore creating an SEO road-map, designing content strategies with pillar pages, and analyzing competitors' organic traffic patterns for sustainable web growth.

What's included

1 video3 readings1 assignment

In this section, we explore building a digital marketing team by determining in-house vs agency needs, defining key roles, and establishing measurable success metrics for effective SEO and business growth.

What's included

1 video4 readings1 assignment

In this section, we cover tools to measure SEO effectiveness and improve website performance.

What's included

1 video3 readings1 assignment

In this section, we examine content strategy fundamentals, emphasizing audience focus, competitor analysis, and alignment with SEO goals to drive traffic and enhance online visibility.

What's included

1 video2 readings1 assignment

In this section, we explore how backlinks influence SEO rankings, emphasizing link quality, relevance, and anchor text optimization to enhance website visibility and credibility.

What's included

1 video4 readings1 assignment

In this section, we explore PR and marketing strategies to build brand awareness, generate leads, and enhance visibility through targeted outreach and content sharing.

What's included

1 video4 readings1 assignment

In this section, we explore technical SEO concepts like crawl errors, duplicate content, and mobile-friendliness to ensure website visibility and performance for search engines.

What's included

1 video3 readings1 assignment

In this section, we explore how to claim and optimize a Google Maps business listing. Key concepts include NAP consistency and review engagement for improved local visibility.

What's included

1 video3 readings1 assignment

In this section, we cover using images and videos for SEO, including Google Cloud Vision and video schema markup.

What's included

1 video2 readings1 assignment

In this section, we explore how consistent SEO investment compounds over time, reducing client acquisition costs and increasing website authority through strategic content and optimization efforts.

What's included

1 video3 readings1 assignment

In this section, we explore negative SEO threats, monitoring with Google Search Console, and mitigating risks to protect website rankings and user trust.

What's included

1 video2 readings1 assignment

Instructor

Packt - Course Instructors
Packt
1,626 Courses470,931 learners

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