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There are 2 modules in this course
Data doesn't change minds—persuasive narratives do. In this course, you'll apply your understanding of why evidence-based arguments are the key to stakeholder buy-in for HR initiatives—and how to build them. You'll master the problem-evidence-solution framework, applying it to create a persuasive slide deck that transforms workforce data into a compelling case for action. You'll use industry benchmarks to create urgency, anticipate counterarguments using steel-manning techniques, and leverage AI tools like ChatGPT to draft and refine your arguments—while verifying that every claim matches your actual data. Through realistic role plays, you'll practice defending recommendations to skeptical leadership teams. Through coach dialogues, you'll work through real challenges like causation pushback and source credibility concerns. Designed for HR professionals, analysts, and business partners who want to turn analysis into influence. Basic familiarity with HR metrics helpful. Access to free ChatGPT or Claude recommended.
In this module, you'll discover why data alone rarely changes minds and learn the elements of persuasive data narratives. You'll apply the problem-evidence-solution framework to frame evidence for maximum stakeholder impact.
What's included
4 videos1 reading
Show info about module content
4 videos•Total 21 minutes
Welcome: Why Good Data Often Loses to Bad Arguments•2 minutes
Data Doesn't Speak for Itself: The Narrative Gap•7 minutes
The Problem-Evidence-Solution Framework: Your Persuasion Blueprint•6 minutes
Building Your First Persuasive Slide: Benchmarks That Create Urgency•6 minutes
1 reading•Total 5 minutes
Framing Evidence for Executive Audiences•5 minutes
Strengthening Your Argument Against Objections
Module 2•1 hour to complete
Module details
In this module, you'll move from building arguments to defending them. You'll practice anticipating counterarguments and use AI to strengthen your persuasive case and analyze outputs for accuracy.
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Is financial aid available?
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