MP
4.0Reviewed May 22, 2020
More practice and easiness to access webinar would be better :)
Definitely full of valuable information. I didn't learn about Native Advertising in School! Thank you University of Colorado.
Programmatic Advertising
Understand and evaluate programmatic advertising across the full digital advertising supply chain. You will examine how advertisers, agencies, publishers, demand-side and supply-side platforms, exchanges, data, auctions, and measurement systems work together across display, native, connected television, and other inventory. The course develops practical skills in targeting, prospecting, contextual strategy, cookies, privacy, brand safety, seeding, placement selection, and campaign evaluation. Named companies, platforms, and logos are presented as dated examples of broader capabilities and do not imply affiliation or endorsement. Applied assessments ask you to document objectives, audiences, evidence, assumptions, and tradeoffs, then turn them into defensible recommendations. By the end, you will be able to explain the programmatic supply chain, compare targeting and placement approaches, interpret privacy and brand-safety constraints, and build a reasoned programmatic advertising plan.
Status: Media Planning
Status: Media Buying
BeginnerCourse11 hours
Featured reviews
SK
5.0Reviewed Oct 14, 2020
course was amazing. Could have been more engaging through visual content
NK
5.0Reviewed Feb 10, 2024
Loved it! Insightful and inspiring. Loved the guest lectures with industry practitioners
HO
5.0Reviewed Oct 5, 2020
Definitely full of valuable information. I didn't learn about Native Advertising in School! Thank you University of Colorado.
SC
5.0Reviewed Feb 9, 2021
I learned about a type of advertising that I have no idea existed and is very useful as well
All reviews
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Most Helpful
Héctor Jiménez Olguín
5.0
Reviewed Oct 6, 2020SCARLETT ANGELICA PEÑA BETANZOS
5.0
Reviewed Jun 2, 2025El curso es muy bueno solo tuve problemas con la traducción al español pero en general todo bien.
santiago calderon
5.0
Reviewed Feb 10, 2021I learned about a type of advertising that I have no idea existed and is very useful as well
Nakka Sai Phaneendra Kumar
5.0
Reviewed Feb 11, 2024Loved it! Insightful and inspiring. Loved the guest lectures with industry practitioners
Shubham Ramchandra Khule
5.0
Reviewed Oct 15, 2020course was amazing. Could have been more engaging through visual content
CLAUDIA ALEJANDRA SANTOS CASTILLO
5.0
Reviewed Sep 21, 2025me ayudó mucho a expandir mi conocimiento
Ishan Dutta
5.0
Reviewed Aug 25, 2020This taught me something really new
Amir Mohamed Mohamed Lotfy
5.0
Reviewed Mar 29, 2020Great Resources and information
Vernanda Eigerzegi
5.0
Reviewed Jul 17, 2020nice learning system
Suhail Ahamed
5.0
Reviewed Jan 5, 2021very good course
Marco Pellegrini
4.0
Reviewed May 23, 2020More practice and easiness to access webinar would be better :)
Silvia Perez Perez de Albeniz
3.0
Reviewed Apr 22, 2020Los vídeos son un poco monótonos y no hay esquemas o presentaciones, pero los casos prácticos reales son muy útiles.
El curso me ha dado ideas nuevas para desarrollar en mi trabajo.
El hecho de que se tarde algo en dar la calificación final hace que si vas justo de tiempo por el periodo de prueba o que te caduque el mes, quizás no te dé tiempo.
DANTE OLIVO ORTEGA CASAREZ
3.0
Reviewed Jun 11, 2025Interesante. Pero creo que algunas cosas no estan bien explicadas.