Delivering, Promoting, and Sustaining Customer Value

Delivering, Promoting, and Sustaining Customer Value

This course is part of Marketing Strategy & Management Specialization

Instructor: Sage Instructors

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4 modules

Gain insight into a topic and learn the fundamentals.

Beginner level

Recommended experience

5 hours to complete

Flexible schedule

Learn at your own pace

4 modules

Gain insight into a topic and learn the fundamentals.

Beginner level

Recommended experience

5 hours to complete

Flexible schedule

Learn at your own pace

What you'll learn

Develop place and promotional strategies that effectively communicate customer value propositions
Analyze customer relationship management practices to improve loyalty and long-term engagement
Evaluate strategy execution methods that support successful marketing and business outcomes

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Build your subject-matter expertise

This course is part of the Marketing Strategy & Management Specialization

When you enroll in this course, you'll also be enrolled in this Specialization.

Learn new concepts from industry experts
Gain a foundational understanding of a subject or tool
Develop job-relevant skills with hands-on projects
Earn a shareable career certificate

There are 4 modules in this course

Learn how organizations deliver, communicate, and sustain customer value through effective marketing and relationship management strategies. This course explores distribution, promotion, customer relationship management, and execution practices that help businesses strengthen customer engagement and maintain long-term market success.

You will develop practical skills in designing place and promotional strategies that align with customer expectations and business objectives. The course also examines how customer relationship management supports loyalty, retention, and long-term growth while improving strategic execution across marketing operations. What makes this course unique is its focus on connecting value delivery with relationship-building and strategic implementation. By combining marketing theory with practical business applications, the course prepares learners to apply customer-focused strategies in real-world organizational settings. This course is ideal for marketing professionals, business learners, entrepreneurs, and customer experience specialists seeking to improve marketing execution and relationship management skills. Basic business or marketing knowledge is recommended, but no advanced experience is required. Packt is one of the world's most prolific publishers of cutting-edge technical content. For over two decades, Packt has helped learners build practical skills through expert-led educational resources focused on real-world applications. This course is part three of a three-course Specialization designed to provide a comprehensive learning pathway in this subject area. While it delivers standalone value and practical skills, learners seeking a more integrated and in-depth progression may benefit from completing the full Specialization. Copyright ©2023 by Sage Publications Limited. All rights reserved, including rights for text and data mining and training of artificial technologies or similar technologies. Published by Sage Publications Limited, London. Used by arrangement with Sage Publications Limited.

This module explores the complexities of global supply chains, focusing on regulatory compliance, logistics management, and strategies for delivering value to consumers. Learners will examine key supply chain objectives, integration decisions, and performance metrics, while gaining insights into retail and demand-based strategies. Practical tactics for transparency, traceability, and consumer connection are also discussed.

What's included

1 video12 readings1 assignment

1 videoTotal 1 minute

Overview1 minute

12 readingsTotal 61 minutes

Introduction7 minutes
10.2 Learning Objectives6 minutes
Logistics6 minutes
Relevant Regulations4 minutes
10.5 The Consumer Connection6 minutes
10.6 Supply Chain Objectives3 minutes
Vertical vs. Horizontal Integration4 minutes
Retail Strategies5 minutes
Demand-Based Strategies6 minutes
Supply Chain KPIs4 minutes
Transparency and Traceability6 minutes
10.9 Supply Chain Tactics4 minutes

1 assignmentTotal 16 minutes

Place Strategies and Supply Chain Essentials16 minutes

This module guides learners through the process of developing effective promotional strategies by examining external and consumer influences, setting SMART promotional objectives, and selecting appropriate tactics. Learners will explore how to align promotional efforts with market demands and product life cycle stages, with a focus on engaging stakeholders and supporting sustainable economic development.

What's included

1 video11 readings1 assignment

1 videoTotal 1 minute

Overview1 minute

11 readingsTotal 57 minutes

Introduction4 minutes
11.1 What Does A Diamond Ring Really Mean?4 minutes
11.2 Learning Objectives3 minutes
11.4 Promotional Planning6 minutes
Consumer Perceptions7 minutes
11.5 Promotional Objectives2 minutes
11.6 Promotional Strategy11 minutes
Encouraging Engagement5 minutes
Determining the Level of Focus7 minutes
Stage in the Product Life Cycle2 minutes
11.7 Promotional Tactics6 minutes

1 assignmentTotal 16 minutes

Promotional Strategies and Consumer Engagement16 minutes

This module delves into strategies for building and sustaining strong customer relationships by leveraging customer insights, trust, and digital tools. Learners will explore the importance of customer satisfaction and loyalty, examine the mechanics of managing relationships, and assess the long-term value customers bring to organizations.

What's included

1 video9 readings1 assignment

1 videoTotal 1 minute

Overview1 minute

9 readingsTotal 56 minutes

Introduction7 minutes
12.2 Learning Objectives6 minutes
12.4 Forging and Managing Customer Relationships6 minutes
Trust3 minutes
Trust and Sustainability5 minutes
Leveraging Relationships7 minutes
Managing Customer Relationships11 minutes
The CRM Toolkit4 minutes
Lifetime Value7 minutes

1 assignmentTotal 16 minutes

Customer Relationship Management Fundamentals16 minutes

This module examines the practical steps and frameworks necessary for effective strategy execution, including budgeting, ESG integration, transparency, and stakeholder engagement. Learners will explore real-world examples, such as BMW's customer engagement programs, and discover how to adapt strategies in response to challenges. The module also covers the importance of leadership, third-party certifications, and legal considerations in ensuring successful outcomes.

What's included

1 video11 readings1 assignment

1 videoTotal 1 minute

Overview1 minute

11 readingsTotal 54 minutes

Introduction4 minutes
13.1 The Not-So-Sweet Story of Chocolate4 minutes
13.2 Learning Objectives3 minutes
Set an Appropriate Budget4 minutes
Establish an Environmental, Social, and Governance (ESG) Framework5 minutes
Ensure Transparency6 minutes
Track SDGs5 minutes
Obtain Third-Party Certifications5 minutes
13.5 Course Corrections5 minutes
Lead the way6 minutes
Utilize the Law7 minutes

1 assignmentTotal 16 minutes

Strategic Execution and Performance Management16 minutes

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Instructor

Sage Instructors

Sage Publications

62 Courses1,666 learners

Offered by

Sage Publications

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