When will I have access to the lectures and assignments?

To access the course materials, assignments and to earn a Certificate, you will need to purchase the Certificate experience when you enroll in a course. You can try a Free Trial instead, or apply for Financial Aid. The course may offer 'Full Course, No Certificate' instead. This option lets you see all course materials, submit required assessments, and get a final grade. This also means that you will not be able to purchase a Certificate experience.

What will I get if I subscribe to this Specialization?

When you enroll in the course, you get access to all of the courses in the Specialization, and you earn a certificate when you complete the work. Your electronic Certificate will be added to your Accomplishments page - from there, you can print your Certificate or add it to your LinkedIn profile.

Is financial aid available?

Yes. In select learning programs, you can apply for financial aid or a scholarship if you can’t afford the enrollment fee. If fin aid or scholarship is available for your learning program selection, you’ll find a link to apply on the description page.

Segment Your Audience

This course is part of Email Marketing Foundations — Copy, Lists & Compliance Specialization

Instructor: Hurix Digital

Included with

Learn more

2 modules

Gain insight into a topic and learn the fundamentals.

Beginner level

Recommended experience

2 hours to complete

Flexible schedule

Learn at your own pace

2 modules

Gain insight into a topic and learn the fundamentals.

Beginner level

Recommended experience

2 hours to complete

Flexible schedule

Learn at your own pace

What you'll learn

Segmentation turns mass emails into personalized engagement that builds stronger customer relationships.
Demographic data helps marketers tailor messages that resonate with specific audience groups.
Platforms like MailChimp make advanced audience segmentation accessible to all marketers.
Continuous testing and refinement improve audience connection and campaign effectiveness.

Skills you'll gain

Tools you'll learn

Digital Marketing Tools

Details to know

Shareable certificate

Add to your LinkedIn profile

See how employees at top companies are mastering in-demand skills

Learn more about Coursera for Business

logos of Petrobras, TATA, Danone, Capgemini, P&G and L'Oreal

Build your subject-matter expertise

This course is part of the Email Marketing Foundations — Copy, Lists & Compliance Specialization

When you enroll in this course, you'll also be enrolled in this Specialization.

Learn new concepts from industry experts
Gain a foundational understanding of a subject or tool
Develop job-relevant skills with hands-on projects
Earn a shareable career certificate

There are 2 modules in this course

Transform your email marketing from generic broadcasts into personalized experiences that drive real engagement. This Short Course was created to help marketing professionals accomplish targeted communication that resonates with distinct audience segments. By completing this course, you'll master the fundamentals of demographic segmentation and gain hands-on experience with MailChimp's powerful targeting tools.

By the end of this course, you will be able to: Explain what demographic segmentation involves in email marketing Use MailChimp to set up demographic segments based on collected subscriber data This course is unique because it combines strategic segmentation theory with practical MailChimp implementation, giving you immediately applicable skills that can increase campaign effectiveness by up to 760%.Learners must already be collecting demographic fields. To be successful in this project, you should have completed Module 1.1 Compose & Send First Email and possess basic familiarity with email marketing concepts.