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Social Media Data Analytics

This course is part of Social Media Marketing Professional Certificate

Instructor: Hurix Digital

Included with

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3 modules

Gain insight into a topic and learn the fundamentals.

Intermediate level

Recommended experience

4 hours to complete

Flexible schedule

Learn at your own pace

3 modules

Gain insight into a topic and learn the fundamentals.

Intermediate level

Recommended experience

4 hours to complete

Flexible schedule

Learn at your own pace

Skills you'll gain

Details to know

Shareable certificate

Add to your LinkedIn profile

See how employees at top companies are mastering in-demand skills

Learn more about Coursera for Business

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Build your Marketing expertise

This course is part of the Social Media Marketing Professional Certificate

When you enroll in this course, you'll also be enrolled in this Professional Certificate.

Learn new concepts from industry experts
Gain a foundational understanding of a subject or tool
Develop job-relevant skills with hands-on projects
Earn a shareable career certificate from Coursera

There are 3 modules in this course

Mastering Social Media Data for Business Insights is an intermediate-level course designed for marketing professionals, data analysts, and business intelligence specialists who want to transform social media noise into strategic business intelligence. In today's digital landscape, organizations need professionals who can extract meaningful insights from the 2.5 quintillion bytes of social media data generated daily. This course equips you with the technical skills and strategic mindset to collect, analyze, and visualize social media data effectively using Python, APIs, and advanced analytics tools. You'll learn to identify trends across Twitter, Instagram, and LinkedIn, create compelling data visualizations that drive action, and implement predictive models that anticipate customer behavior. Through real-world case studies from companies like Amazon, McDonald's, and educational institutions, you'll discover how social media analytics drives measurable business outcomes. The course combines video lessons, hands-on coding exercises, and a comprehensive capstone project where you'll develop a complete social media analytics strategy. Whether you're looking to enhance your current analytics capabilities or transition into social media intelligence, this course provides the foundation to turn social media data into competitive business advantages.

Module details

In this foundational lesson, learners will explore the critical role of social media analytics in modern business strategy. They'll discover key performance metrics, learn data collection methods using APIs, and begin working with sentiment analysis tools. Through real-world examples from McDonald's global campaigns and Amazon's personalization strategies, learners will understand how analytics transforms raw social data into actionable business insights.

What's included

4 videos2 readings1 assignment

4 videosTotal 20 minutes

Introduction and Welcome4 minutes
The Business Case: Why Social Media Analytics Matters Now6 minutes
Essential Metrics: Beyond Likes and Shares5 minutes
Sentiment Analysis: Reading Between the Lines5 minutes

2 readingsTotal 19 minutes

Welcome to the Course: Course Overview4 minutes
Data Collection Fundamentals: APIs, Tools, and Best Practices15 minutes

1 assignmentTotal 10 minutes

HOL: Build Your First Social Media Analytics Dashboard10 minutes

This lesson focuses on transforming complex social media datasets into compelling visual narratives that drive business decisions. Learners will master essential visualization tools, design effective dashboards, and develop skills in visual storytelling that make complex analytics accessible to stakeholders. Through practical applications inspired by successful campaigns from Coca-Cola and Zomato, students will create professional visualizations that clearly communicate social media trends and actionable insights.

What's included

3 videos1 reading1 assignment

3 videosTotal 16 minutes

From Data to Story: The Power of Visual Analytics6 minutes
Dashboard Design: Making Complex Data Accessible5 minutes
Visual Storytelling: Turning Insights Into Action5 minutes

1 readingTotal 10 minutes

Essential Visualization Tools and Platforms for 202510 minutes

1 assignmentTotal 10 minutes

HOL: Create an Interactive Social Media Performance Dashboard10 minutes

In this capstone lesson, learners will apply comprehensive analytical frameworks to evaluate social media strategy effectiveness and demonstrate measurable business impact. Through detailed analysis of real-world case studies from Amazon's personalization campaigns and Nike's social listening strategies, students will learn to measure ROI, assess campaign performance, and provide strategic recommendations. The lesson culminates in a comprehensive capstone project that integrates all course learning objectives.