When will I have access to the lectures and assignments?

To access the course materials, assignments and to earn a Certificate, you will need to purchase the Certificate experience when you enroll in a course. You can try a Free Trial instead, or apply for Financial Aid. The course may offer 'Full Course, No Certificate' instead. This option lets you see all course materials, submit required assessments, and get a final grade. This also means that you will not be able to purchase a Certificate experience.

What will I get if I subscribe to this Specialization?

When you enroll in the course, you get access to all of the courses in the Specialization, and you earn a certificate when you complete the work. Your electronic Certificate will be added to your Accomplishments page - from there, you can print your Certificate or add it to your LinkedIn profile.

Is financial aid available?

Yes. In select learning programs, you can apply for financial aid or a scholarship if you can’t afford the enrollment fee. If fin aid or scholarship is available for your learning program selection, you’ll find a link to apply on the description page.

Source Credible Data Fast & Smart

This course is part of TAM to Go/No-Go: Market Research and Growth Strategy Specialization

Instructor: LearningMate

Included with

Learn more

2 modules

Gain insight into a topic and learn the fundamentals.

Beginner level

Recommended experience

2 hours to complete

Flexible schedule

Learn at your own pace

2 modules

Gain insight into a topic and learn the fundamentals.

Beginner level

Recommended experience

2 hours to complete

Flexible schedule

Learn at your own pace

What you'll learn

Learners will locate and evaluate credible data using advanced search operators and a systematic framework for source assessment.

Skills you'll gain

Tools you'll learn

Query Languages

Details to know

Shareable certificate

Add to your LinkedIn profile

See how employees at top companies are mastering in-demand skills

Learn more about Coursera for Business

logos of Petrobras, TATA, Danone, Capgemini, P&G and L'Oreal

Build your subject-matter expertise

This course is part of the TAM to Go/No-Go: Market Research and Growth Strategy Specialization

When you enroll in this course, you'll also be enrolled in this Specialization.

Learn new concepts from industry experts
Gain a foundational understanding of a subject or tool
Develop job-relevant skills with hands-on projects
Earn a shareable career certificate

There are 2 modules in this course

In today's information-saturated world, distinguishing credible data from noise is essential. This course is designed for analysts, researchers, and professionals aiming to build arguments on trustworthy evidence. You’ll progress beyond basic keyword searches to become an advanced researcher, learning a systematic framework for evaluating information and honing technical skills for precise data retrieval. The focus is on professional judgment and risk awareness rather than exhaustive tool mastery, allowing you to practice assessing credibility and sourcing public information for accurate, ethical business decisions.

The course begins with establishing source credibility by evaluating authority, bias, and accuracy. You'll apply frameworks to real-world examples, from academic journals to social media. You'll also master advanced search operators like site:, filetype:, and intitle:, which will enhance your search precision. Through hands-on exercises, you'll learn to create complex queries for specific corporate reports and technical documents. By the end, you'll have the critical judgment needed to evaluate information reliability and improve your analysis and decision-making.

Module details

This module lays the foundation for all credible research. You will explore the hierarchy of information sources, moving from the most reliable (like peer-reviewed journals) to the least (like unverified social media). Through real-world case studies, you will learn to use structured frameworks to efficiently retrieve and evaluate sources for authority, bias, accuracy, and purpose, ensuring they can distinguish trustworthy evidence from dangerous misinformation.

What's included

2 videos2 readings2 assignments

2 videosTotal 11 minutes

The Cost of Bad Information: From Theranos to Today6 minutes
Applying the Framework: Vetting a News Article vs. a Scientific Paper6 minutes

2 readingsTotal 26 minutes

Deconstructing Credibility: From the Information Hierarchy to the CRAAP Test16 minutes
Information Literacy for Career Advancement10 minutes

2 assignmentsTotal 25 minutes

Hands-On Learning: Rank the Sources20 minutes
Knowledge Check: Credibility Concepts Check5 minutes

This module transitions from evaluating information to finding it. You will master advanced search operators to become highly efficient researchers. You will learn to construct targeted queries that filter out irrelevant noise and pinpoint specific documents, such as annual reports, technical white papers, and public records. By the end of this module, you will be able to locate the exact information they need with speed and precision.