Creo Incubator

Strategic Leadership: Influence & Thought Leadership

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Creo Incubator

Strategic Leadership: Influence & Thought Leadership

Martine Abboud

Instructor: Martine Abboud

Included with Coursera Plus

Gain insight into a topic and learn the fundamentals.
Intermediate level
Some related experience required
8 hours to complete
Flexible schedule
Learn at your own pace
Gain insight into a topic and learn the fundamentals.
Intermediate level
Some related experience required
8 hours to complete
Flexible schedule
Learn at your own pace

What you'll learn

  • Define your strategic leadership positioning by clarifying your identity, context, and high-value market gaps.

  • Increase your influence using proven techniques (network mapping, framing, credibility, and meaning-making).

  • Build sustainable thought leadership through intentional content, global networking, and ethical monetization models.

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Recently updated!

March 2026

Assessments

1 assignment

Taught in English

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There are 4 modules in this course

In this module, you will build a clear strategic position as a leader by understanding what you stand for, what your audience needs, and where the market has unmet demand. You’ll move from self-awareness to context awareness, then learn how to spot high value gaps and align them with your long-term vision. Using a practical positioning framework, you’ll translate insights into a focused leadership that differentiates you and creates opportunities for influence and growth.

What's included

7 plugins

In this module, you’ll learn how senior leaders build influence without relying on authority. You will map influence networks, shape how people interpret your message through strong framing, and build credibility through consistency and clear expertise. You’ll also learn how to create meaning in uncertain or crisis moments, using a practical coherence framework that helps others trust your direction.

What's included

6 plugins

In this module, you’ll learn how leaders use content to build trust, shape narratives, and expand influence without losing authenticity. You’ll connect content to your leadership identity, choose what to publish intentionally, and measure impact beyond vanity metrics. You’ll also use digital awareness systems and a practical “meaning bridge” cycle to turn insights into content that resonates with the right audience and supports your strategic positioning.

What's included

5 plugins

In this module, you’ll expand your leadership influence beyond local contexts by building a credible global presence and a culturally aware voice. You’ll learn how to form high-trust partnerships, develop cross-border networks, and navigate the “intellectual economy” where ideas, expertise, and reputation create real value. You’ll also explore how to grow influence sustainably aligning your work with long-term impact, planetary awareness, and ethical monetization models. Through frameworks, examples, and case studies, you’ll leave with a practical approach to scaling thought leadership while staying consistent with your values.

What's included

1 assignment7 plugins

Instructor

Martine Abboud
Creo Incubator
28 Courses 2,854 learners

Offered by

Creo Incubator

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