The Future of Sports Media and Challenges Ahead

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The Future of Sports Media and Challenges Ahead

This course is part of Revolution in Sports Media: Innovative Strategies Specialization

Instructor: Marisa Sáenz

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3 modules

Gain insight into a topic and learn the fundamentals.

Beginner level

Recommended experience

1 week to complete

at 10 hours a week

Flexible schedule

Learn at your own pace

3 modules

Gain insight into a topic and learn the fundamentals.

Beginner level

Recommended experience

1 week to complete

at 10 hours a week

Flexible schedule

Learn at your own pace

What you'll learn

Analyze the future of revenue models and economic sustainability in sports media
Understand new audience patterns, gamification, and opportunities in women’s sports
Explore emerging technologies like AI, digital twins, and immersive experiences

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Shareable certificate

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Assessments

6 assignments

Taught in English

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This course is part of the Revolution in Sports Media: Innovative Strategies Specialization

When you enroll in this course, you'll also be enrolled in this Specialization.

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There are 3 modules in this course

Look ahead to the forces reshaping the future of sports media—where economics, technology, and audience dynamics converge. This course explores the evolution of traditional revenue models, the growing media power of global mega-events, and the rising demand for sustainable, scalable business strategies in an ever-shifting industry.

Gain insight into how fan behavior is transforming, with emerging interest in niche communities, the surging momentum behind women’s sports, and gamification as a powerful tool for deeper engagement. You'll also explore the next wave of innovation, from immersive tech and AI to digital twins and shared reality—tools that are redefining how media is created, consumed, and monetized. By the end of the course, you’ll be prepared to not just keep pace with industry changes—but to lead strategic thinking and innovation at the forefront of sports media’s future.

Explore how digital disruption is transforming revenue models and financial sustainability in sports media. This module covers the shift to free-to-view and tech-driven monetization, the economic influence of mega-sporting events, and strategies for long-term sustainability and inclusive growth in the industry.

What's included

6 videos3 readings2 assignments1 discussion prompt

6 videosTotal 38 minutes

The Economics of free-to-view models7 minutes
Monetizing emerging technologies8 minutes
The Economic Implications of Media Investments in Mega-Sporting Events6 minutes
Sports Media as a Catalyst for Job Creation and Inclusive Growth5 minutes
Economic Influence of Sports Media on the Sports Industry6 minutes
Economic Disparities and Financial Sustainability in Sports Media6 minutes

3 readingsTotal 220 minutes

Complementary Resources on Rethinking Revenue Models for a Digital Future50 minutes
Complementary Resources on Media’s Role in Shaping the Economics of Mega-Sporting Events120 minutes
Complementary Resources on Sustainability in Media Economics50 minutes

2 assignmentsTotal 60 minutes

The Economics of Sports Media30 minutes
The Economics of Sports Media30 minutes

1 discussion promptTotal 10 minutes

The Economics of Sports Media10 minutes

Understand the evolving media consumption patterns across generations and niches. Learn how to engage Gen Z, Millennials, and Generation Alpha, unlock the media potential of women’s sports, and harness the power of gamification and fantasy models to attract and retain diverse audiences.

What's included

6 videos3 readings2 assignments1 discussion prompt

6 videosTotal 40 minutes

Understanding Audience Segmentation5 minutes
Gen Z, Millennials’ and Generation Alpha's Influence on Sports Media Consumption7 minutes
The Women's Game as a Media Opportunity6 minutes
The Power of Storytelling: Building Visibility and Addressing Challenges6 minutes
Gamification in Sports Media7 minutes
Fantasy Media Models in sports8 minutes

3 readingsTotal 185 minutes

Complementary Resources on Beyond Gen Z: Catering to Niche and Global Audiences90 minutes
Complementary Resources on The Women's Game as Media Opportunity50 minutes
Complementary Resources on Gamification and Fantasy Media Models45 minutes

2 assignmentsTotal 60 minutes

Audience Dynamics and New Consumption Patterns30 minutes
Audience Dynamics and New Consumption Patterns30 minutes

1 discussion promptTotal 10 minutes

Audience Dynamics and New Consumption Patterns10 minutes

Dive into the technologies revolutionizing fan engagement and media production. This module examines the rise of immersive media, the role of the metaverse, digital twins, volumetric data, and the integration of AI, mixed reality, and shared reality to create new forms of interactive and personalized sports experiences.

What's included

6 videos3 readings2 assignments1 discussion prompt

6 videosTotal 41 minutes

Immersive Media and the Future of Fan Engagement9 minutes
The Role of the Metaverse in Fan Engagement.7 minutes
Understanding Digital Twins in Sports Media7 minutes
Volumetric Data and 3D Virtualization7 minutes
Spatio-Temporal Motion Capture5 minutes
Mixed Reality and Shared Reality7 minutes

3 readingsTotal 120 minutes

Complementary Resources on Immersive Media: The Future of Fan Engagement60 minutes
Complementary Resources on Digital Twins and New Media Assets50 minutes
Complementary Resources on AI, Mixed Reality and Shared Reality10 minutes

2 assignmentsTotal 60 minutes

Technology Transforming Sports Media30 minutes
Technology Transforming Sports Media30 minutes

1 discussion promptTotal 10 minutes

Technology Transforming Sports Media10 minutes

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Instructor

Marisa Sáenz

Real Madrid Graduate School Universidad Europea

70 Courses9,152 learners

Offered by

Real Madrid Graduate School Universidad Europea

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