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Learner Reviews & Feedback for Introduction to Marketing by University of Pennsylvania

4.8
stars
13,380 ratings

About the Course

Taught by three of Wharton's top faculty in the marketing department, consistently ranked as the #1 marketing department in the world, this course covers three core topics in customer loyalty: branding, customer centricity, and practical, go-to-market strategies. You’ll learn key principles in - Branding: brand equity is one of the key elements of keeping customers in a dynamic world in which new startups are emerging constantly. - Customer centricity: not synonymous with customer service, customer centricity starts with customer focus and need-gathering. - Go-to-market strategies: understand the drivers that influence customers and see how these are implemented prior to making an investment. Complete this course as part of Wharton's Business Foundations Specialization, and you'll have the opportunity to take the Capstone Project and prepare a strategic analysis and proposed solution to a real business challenge from Wharton-governed companies like Shazam and SnapDeal or to a challenge faced by your own company or organization. Wharton-trained staff will evaluate the top submissions, and leadership teams at Shazam and SnapDeal will review the highest scoring projects prepared for their companies....

Top reviews

WJ

May 7, 2021

This Course I learned about Marketing . but it is not equivalent to an on-campus course. Participation in this online course does not constitute enrollment at the university of Pennsylvania.

MA

Mar 21, 2016

This course was excellent - the professors were incredible as well as the subject material. I felt I learned a comparable amount from this short MOOC vs what I learned in some of my MBA courses!Mike

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1551 - 1575 of 2,545 Reviews for Introduction to Marketing

By Yash T

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Apr 18, 2020

Excellent content from Wharton.

By 黎傲轩

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Feb 10, 2020

Very good courses for beginner.

By Shaimaa A

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Nov 22, 2019

Thank you all! it was amazing!!

By Ramazan K

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Oct 16, 2019

I think it is really essential.

By riya s

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May 16, 2019

helpful for me. and learn a lot

By Isabel M d R

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Jan 26, 2019

Great introduction to marketing

By Ahmed S A

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Apr 17, 2018

Amazing content and very useful

By Javier C

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Mar 21, 2018

Very enjoyable and informative.

By Ayman G

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Feb 14, 2018

Top awareness by top professors

By luis m p

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Jan 17, 2018

Excellent how this course works

By Eric T

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Nov 16, 2017

fun, applicable and educational

By Bassam M

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Sep 1, 2016

it's very helpful for beginners

By Marc F

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Jul 11, 2016

Great introduction to Marketing

By Johanna C

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Mar 6, 2016

Very clear and direct knowledge

By 경민 조

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Feb 21, 2016

I learn a lot about marketing !

By Theresa X

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Feb 19, 2016

really convenient for learners!

By Kunal P

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Mar 30, 2024

Fantastic course for beginners

By Kalpesh M

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Aug 19, 2022

very good course for beginner.

By Cristina A C

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Jul 28, 2022

This was a very helpful course

By Gautam M

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Jan 5, 2022

Good Experience with teacheers

By Coraly L

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Dec 1, 2020

it was a wonderfull experience

By Nada h

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Jun 30, 2020

I like this course its so easy

By Daniel P

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May 20, 2020

I really did enjoy this course

By Toshad s

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Apr 6, 2020

Raju sir was truly incredible.

By Ma M

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Jan 10, 2020

useful and great way to future