Building Tech Products that Customers Love

Grow your skills with Coursera Plus for $239/year (usually $399). Save now.

Building Tech Products that Customers Love

Instructor: Wiley-Expert Edge Course Instructors

Included with

Learn more

5 modules

Gain insight into a topic and learn the fundamentals.

Intermediate level

Recommended experience

1 week to complete

at 10 hours a week

Flexible schedule

Learn at your own pace

5 modules

Gain insight into a topic and learn the fundamentals.

Intermediate level

Recommended experience

1 week to complete

at 10 hours a week

Flexible schedule

Learn at your own pace

What you'll learn

Understand the principles behind creating products customers love
Identify and achieve product/market fit across various company stages
Form and manage cross-functional teams to deliver successful products

Details to know

Shareable certificate

Add to your LinkedIn profile

See how employees at top companies are mastering in-demand skills

Learn more about Coursera for Business

logos of Petrobras, TATA, Danone, Capgemini, P&G and L'Oreal

There are 5 modules in this course

Based on the best-selling book, Inspired, by Marty Cagan. This course provides a deep dive into creating tech products that customers love. It covers the principles behind successful product development, from idea conception to scaling, with actionable frameworks for delivering products that meet customer needs. This guide takes insights from top tech companies and highlights the importance of a well-defined product vision, team roles, and strategies like OKRs and discovery methods. Learners will also understand the critical elements of product discovery, prototyping, and testing to mitigate risk and ensure value. The course will help foster creativity and collaboration within product teams, offering practical tools and techniques to avoid common pitfalls.

In this section, we explore the strategies and practices that drive success in top tech companies.

What's included

1 video4 readings1 assignment

In this section, we explore cross-functional roles and how autonomous squads merge customer insight, data, and business goals for accountable outcomes. We share principles for structuring mission-oriented teams at scale.

What's included

1 video17 readings1 assignment

1 video Total 2 minutes

The Right People - Overview Video 2 minutes

17 readings Total 170 minutes

Introduction 10 minutes
Team Scope 10 minutes
The Product Manager 10 minutes
Deep Knowledge of Your Market and Industry 10 minutes
Product Manager Profiles 10 minutes
The Product Designer 10 minutes
The Absence of Product Design 10 minutes
The Engineers 10 minutes
Product Marketing Managers 10 minutes
Data Analysts 10 minutes
The Role of Leadership 10 minutes
The Head of Product Role 10 minutes
Product Culture 10 minutes
The Head of Technology Role 10 minutes
Principles of Structuring Product Teams 10 minutes
Autonomy @ Scale 10 minutes
Profile: Lea Hickman of Adobe 10 minutes

1 assignment Total 10 minutes

Building the Right Product Team 10 minutes

In this section, we examine why defining the right product begins long before coding starts.

What's included

1 video8 readings1 assignment

1 video Total 2 minutes

The Right Product - Overview Video 2 minutes

8 readings Total 80 minutes

Introduction 10 minutes
The Alternative to Roadmaps 10 minutes
High-Integrity Commitments 10 minutes
Prioritizing Markets 10 minutes
Product Principles 10 minutes
Product Team Objectives 10 minutes
Product @ Scale: Overview 10 minutes
Product Evangelism 10 minutes

1 assignment Total 10 minutes

Product Strategy and Alignment 10 minutes

In this section, we clarify customer problems and run iterative feasibility, usability and value prototypes. We then guide stakeholder alignment to embed discovery practices at scale.

What's included

1 video32 readings1 assignment

1 video Total 2 minutes

The Right Process - Overview Video 2 minutes

32 readings Total 320 minutes

Introduction 10 minutes
Principles of Product Discovery 10 minutes
Ethics: Should We Build It? 10 minutes
Discovery Framing Techniques: Overview 10 minutes
Opportunity Assessment Technique 10 minutes
Startup Canvas Technique 10 minutes
Discovery Planning Techniques: Overview 10 minutes
The Power of Reference Customers 10 minutes
The Relationship 10 minutes
Consumer Products 10 minutes
Profile: Martina Lauchengco of Microsoft 10 minutes
Discovery Ideation Techniques: Overview 10 minutes
Concierge Test Technique 10 minutes
Hack Days 10 minutes
Principles of Prototypes 10 minutes
User Prototype Technique 10 minutes
Hybrid Prototype Technique 10 minutes
Preparing the Test 10 minutes
Summarizing the Learnings 10 minutes
Demand Testing Techniques 10 minutes
Discovery Testing in Risk-Averse Companies 10 minutes
Qualitative Value Testing Techniques 10 minutes
Iterating the Prototype 10 minutes
The Role of Analytics 10 minutes
Flying Blind 10 minutes
Discovery for Hardware Products 10 minutes
User Test versus Product Demo versus Walkthrough 10 minutes
Transformation Techniques: Overview 10 minutes
Discovery Coaches 10 minutes
Process @ Scale: Overview 10 minutes
Strategies for Success 10 minutes
Devolving from Good to Bad 10 minutes

1 assignment Total 10 minutes

Effective Practices for The Right Process 10 minutes

In this section, we contrast healthy and struggling product teams, pinpointing behaviors and blockers that sap innovation and delivery velocity. We then outline practices that foster resilient, experimentation-driven product culture.

What's included

1 video3 readings1 assignment

Instructor

Wiley-Expert Edge Course Instructors

John Wiley & Sons

30 Courses 1,174 learners

Offered by

John Wiley & Sons

Explore more from Software Development

University of Maryland, College Park
Creative Design, Prototyping, and Testing
Course
University of Maryland, College Park
Customer-Centric Enterprise: Product Lifecycle Management
Course
John Wiley & Sons
Product Marketing and Go-to-Market Strategy
Course
Packt
Build Better Products With User-Centered Design
Course

Why people choose Coursera for their career

Felipe M.

Learner since 2018

"To be able to take courses at my own pace and rhythm has been an amazing experience. I can learn whenever it fits my schedule and mood."

Jennifer J.

Learner since 2020

"I directly applied the concepts and skills I learned from my courses to an exciting new project at work."

Larry W.

Learner since 2021

"When I need courses on topics that my university doesn't offer, Coursera is one of the best places to go."

Chaitanya A.

"Learning isn't just about being better at your job: it's so much more than that. Coursera allows me to learn without limits."

Open new doors with Coursera Plus

Unlimited access to 10,000+ world-class courses, hands-on projects, and job-ready certificate programs - all included in your subscription

Learn more

Advance your career with an online degree

Earn a degree from world-class universities - 100% online

Explore degrees

Join over 3,400 global companies that choose Coursera for Business

Upskill your employees to excel in the digital economy

Learn more

Frequently asked questions

To access the course materials, assignments and to earn a Certificate, you will need to purchase the Certificate experience when you enroll in a course. You can try a Free Trial instead, or apply for Financial Aid. The course may offer 'Full Course, No Certificate' instead. This option lets you see all course materials, submit required assessments, and get a final grade. This also means that you will not be able to purchase a Certificate experience.

When you purchase a Certificate you get access to all course materials, including graded assignments. Upon completing the course, your electronic Certificate will be added to your Accomplishments page - from there, you can print your Certificate or add it to your LinkedIn profile.

Yes. In select learning programs, you can apply for financial aid or a scholarship if you can’t afford the enrollment fee. If fin aid or scholarship is available for your learning program selection, you’ll find a link to apply on the description page.