AI SEO & GEO: Boost Your Brand’s AI Visibility is a Professional Certificate designed to help you build practical, job-ready skills in modern SEO and AI-driven digital marketing. You’ll learn how brand visibility works across traditional search engines and generative AI platforms—and how to optimize content, campaigns, and performance using data-driven insights.
The program begins with core SEO foundations, including keyword research, auditing, and brand monitoring. You’ll then apply generative AI tools to create, personalize, and optimize content aligned with search intent and brand voice. As you progress, you’ll move into AI-informed marketing strategy, competitive analysis, and campaign optimization, using real performance data to guide decisions.
You’ll also develop advanced skills in traffic analysis, GA4, KPI tracking, and AI visibility measurement—learning how to evaluate what’s working, diagnose issues, and scale successful strategies. Throughout the program, hands-on projects help you apply concepts to realistic marketing scenarios.
This program is ideal for early-career digital marketers, SEO professionals, and marketing analysts who want to stay relevant as search and discovery become increasingly AI-driven.
Applied Learning Project
This program includes five hands-on projects designed to help you build portfolio-ready work. You’ll create AI-powered content strategies, keyword and persona-based content plans, and competitive marketing strategies grounded in real SEO and analytics data. Projects also focus on campaign optimization, revenue analysis, and performance measurement using AI-assisted insights.
Across these projects, you’ll work with realistic scenarios such as optimizing content for AI visibility, analyzing campaign and e-commerce performance, designing KPI dashboards, and evaluating AI-generated content outputs. Each project emphasizes decision-making, justification, and practical execution—helping you demonstrate not just what you built, but why your approach works.
