Pearson

Entrepreneurship and New Venture Creation Specialization

Pearson

Entrepreneurship and New Venture Creation Specialization

Entrepreneurship And Business Planning.

Build Entrepreneurial Skills To Evaluate Opportunities, Plan Ventures, And Pitch Ideas

Pearson

Instructor: Pearson

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Beginner level

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4 weeks to complete
at 10 hours a week
Flexible schedule
Learn at your own pace
Get in-depth knowledge of a subject
Beginner level

Recommended experience

4 weeks to complete
at 10 hours a week
Flexible schedule
Learn at your own pace

What you'll learn

  • Evaluate entrepreneurial opportunities and apply proven frameworks to develop viable business models.

  • Create a compelling business plan and pitch deck to assess feasibility and communicate your venture's value.

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Taught in English
Recently updated!

July 2026

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Specialization - 8 course series

What is Entrepreneurship?

What is Entrepreneurship?

Course 1, 2 hours

What you'll learn

  • Analyze the fundamental principles of entrepreneurship and the mindsets and motivations of successful entrepreneurs.

  • Evaluate different startup models and the critical role of innovation in achieving entrepreneurial success.

Skills you'll gain

Category: Social Impact
Category: Business
Category: Market Opportunities
Category: Economic Development
Category: Innovation
Category: Entrepreneurship
Category: Personal Attributes
Category: New Business Development
Recognizing Opportunity

Recognizing Opportunity

Course 2, 2 hours

What you'll learn

  • Analyze the key characteristics that differentiate a business idea from a viable market opportunity.

  • Evaluate how environmental factors and personal traits influence the discovery of new business opportunities.

Skills you'll gain

Category: Open Mindset
Category: Ideation
Category: Needs Assessment
Category: Trend Analysis
Category: New Product Development
Category: Market Trend
Category: Entrepreneurship
Category: Innovation
Category: Curiosity
Category: Creative Thinking
Category: New Business Development
Category: Creativity
Category: Market Opportunities
Generating and Testing Ideas

Generating and Testing Ideas

Course 3, 3 hours

What you'll learn

  • Apply various ideation techniques to generate and structure new business concepts from real-world problems.

  • Formulate a clear concept statement to articulate and assess the preliminary viability of a business idea.

Skills you'll gain

Category: Problem Solving
Category: Innovation
Category: Critical Thinking
Category: Entrepreneurship
Category: Creativity
Category: Brainstorming
Category: Creative Thinking
Category: New Business Development
Category: Market Opportunities
Category: New Product Development
Category: Feasibility Studies
Category: Decision Making
Category: Ideation
Category: Mentorship
Understanding Business Models

Understanding Business Models

Course 4, 3 hours

What you'll learn

  • Analyze the components of a business model to determine how a firm creates, delivers, and captures value.

  • Assess the viability of a business idea by conducting a comprehensive feasibility analysis.

Skills you'll gain

Category: Marketing Channel
Category: Strategic Thinking
Category: Business Operations
Category: Feasibility Studies
Category: New Business Development
Category: Value Propositions
Category: Entrepreneurship
Category: Business Architecture
Category: Revenue Management
Category: Business Analysis
Category: Business Strategy
Category: Strategic Partnership
Category: Business Modeling
Industry and Competitor Analysis

Industry and Competitor Analysis

Course 5, 3 hours

What you'll learn

  • Evaluate industry attractiveness and structure by applying analytical frameworks like the five forces model.

  • Analyze the competitive landscape to identify strategic market opportunities and potential advantages.

Skills you'll gain

Category: Market Intelligence
Category: Market Dynamics
Category: Business Strategy
Category: Strategic Decision-Making
Category: Market Opportunities
Category: Market Research
Category: Market Analysis
Category: Competitive Intelligence
Category: Competitive Analysis
Category: Strategic Thinking
Category: Analysis
Writing a Business Plan

Writing a Business Plan

Course 6, 3 hours

What you'll learn

  • Develop a comprehensive business plan by outlining its essential components and strategic purpose.

  • Create a persuasive investor pitch to effectively communicate the value and potential of a business idea.

Skills you'll gain

Category: Financial Forecasting
Category: Business Strategy
Category: Persuasive Communication
Category: Business Planning
Category: Target Market
Category: Entrepreneurship
Category: Value Propositions
Category: Overcoming Objections
Category: Presentations
Category: Business Writing
Category: Financial Planning
Category: Microsoft PowerPoint
Category: Market Opportunities
Preparing the Legal Foundation

Preparing the Legal Foundation

Course 7, 3 hours

What you'll learn

  • Analyze the legal requirements and financial structures essential for launching and operating a new business.

  • Develop a foundational marketing strategy by defining a target market and establishing a compelling brand identity.

Skills you'll gain

Category: Branding
Category: Organizational Structure
Category: Legal Risk
Category: Commercial Laws
Category: Marketing
Category: Regulatory Compliance
Category: Target Audience
Category: Brand Awareness
Category: Ethical Standards And Conduct
Category: Law, Regulation, and Compliance
Category: Brand Strategy
Category: Entrepreneurial Finance
Category: Target Market
Category: Competitive Analysis
Category: Strategic Marketing
Category: Business Ethics
Category: Entrepreneurship
Category: Marketing Strategies
Category: Business Planning
Category: Regulation and Legal Compliance
Growing a Business

Growing a Business

Course 8, 4 hours

What you'll learn

  • Apply core marketing and sales frameworks to develop a go-to-market strategy for a new venture.

  • Evaluate strategies for scaling a business and protecting its intellectual property to ensure long-term growth.

Skills you'll gain

Category: Strategic Partnership
Category: Marketing
Category: Mergers & Acquisitions
Category: Sales
Category: Intellectual Property
Category: Business Strategy
Category: Entrepreneurship
Category: Sales Process
Category: Growth Strategies
Category: Commercialization
Category: Innovation
Category: Strategic Decision-Making
Category: Sustainable Business

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Instructor

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Pearson
152 Courses306 learners

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