Analyze how the internal and external business environments impact marketing decisions.

Assess global market opportunities and formulate appropriate market entry strategies.

Interpret market research data to identify strategic business opportunities.

Apply segmentation, targeting, and positioning to develop a customer-focused marketing strategy.

Analyze how social, cultural, and personal factors influence consumer buying behavior.

Compare the decision processes and market structures of B2B versus consumer markets.

Evaluate product and service strategies from development through the entire lifecycle.

Develop branding strategies that build equity and create long-term business value.

Explain how various promotional tools are used within an integrated marketing communications (IMC) strategy.

Analyze digital marketing strategies, tactics, and their public policy implications.

Evaluate pricing strategies based on costs, customer value, and competitive factors.

Analyze the process of managing a sales force and using sales promotions to drive results.

Analyze the structure and management of supply chains and marketing channels.

Evaluate retail and wholesale strategies for delivering value within a marketing channel.