University of Pennsylvania

Business Foundations Specialization

4 days left! Gain next-level skills with Coursera Plus for $199 (regularly $399). Save now.

University of Pennsylvania

Business Foundations Specialization

Solve Real Business Problems. Build a foundation of core business skills in marketing, finance, accounting and operations.

Michael R Roberts
Christian Terwiesch
Brian J Bushee

Instructors: Michael R Roberts

310,965 already enrolled

Included with Coursera Plus

Get in-depth knowledge of a subject

(19,163 reviews)

Beginner level
No prior experience required
2 months to complete
at 10 hours a week
Flexible schedule
Learn at your own pace
Get in-depth knowledge of a subject

(19,163 reviews)

Beginner level
No prior experience required
2 months to complete
at 10 hours a week
Flexible schedule
Learn at your own pace

What you'll learn

  • Understand branding and go-to-market strategies

  • Read income statements, balance sheets, and cash flow statements

  • Manage people through motivation and reward systems

  • Analyze and improve business processes in services or manufacturing

Details to know

Shareable certificate

Add to your LinkedIn profile

Taught in English

See how employees at top companies are mastering in-demand skills

 logos of Petrobras, TATA, Danone, Capgemini, P&G and L'Oreal

Advance your subject-matter expertise

  • Learn in-demand skills from university and industry experts
  • Master a subject or tool with hands-on projects
  • Develop a deep understanding of key concepts
  • Earn a career certificate from University of Pennsylvania

Specialization - 6 course series

Introduction to Marketing

Introduction to Marketing

Course 1 13 hours

What you'll learn

Skills you'll gain

Category: Consumer Behaviour
Category: Marketing Strategy and Techniques
Category: Branding
Category: Go To Market Strategy
Category: Brand Strategy
Category: Strategic Marketing
Category: Target Market
Category: Customer Insights
Category: Marketing
Category: Marketing Analytics
Category: Marketing Communications
Category: Customer experience strategy (CX)

What you'll learn

Skills you'll gain

Category: Balance Sheet
Category: Income Statement
Category: Financial Statements
Category: Financial Accounting
Category: Cash Flows
Category: Bookkeeping
Category: Financial Statement Analysis
Category: Depreciation
Category: Accrual Accounting
Category: Return On Investment
Category: Revenue Recognition
Category: General Ledger
Category: Financial Analysis
Category: Business Metrics
Category: Accounting
Category: Financial Reporting

What you'll learn

Skills you'll gain

Category: Organizational Change
Category: Decision Making
Category: Organizational Structure
Category: Team Motivation
Category: Compensation Management
Category: Job Analysis
Category: Employee Performance Management
Category: People Management
Category: Change Management
Category: Organizational Effectiveness
Category: Leadership and Management
Category: Performance Management
Category: Human Capital
Category: Recruitment
Category: Leadership Studies

What you'll learn

Skills you'll gain

Category: Financial Acumen
Category: Business Valuation
Category: Depreciation
Category: Financial Analysis
Category: Return On Investment
Category: Financial Modeling
Category: Capital Expenditure
Category: Corporate Finance
Category: Cost Benefit Analysis
Category: Loans
Category: Capital Budgeting
Category: Financial Management
Category: Risk Analysis
Category: Finance
Category: Cash Flows
Category: Working Capital
Category: Forecasting
Category: Cash Flow Forecasting

What you'll learn

  • You will learn to analyze processes, optimize flow, and manage variability, driving improvements and achieving excellence in operations management.

Skills you'll gain

Category: Capacity Planning
Category: Supply Chain Management
Category: Process Management
Category: Lean Methodologies
Category: Quality Management
Category: Process Flow Diagrams
Category: Statistical Process Controls
Category: Workflow Management
Category: Operational Efficiency
Category: Process Analysis
Category: Root Cause Analysis
Category: Inventory Management System
Category: Process Improvement
Category: Continuous Improvement Process
Category: Operations Management

What you'll learn

Skills you'll gain

Category: Business
Category: Peer Review
Category: Analysis
Category: Business Analysis
Category: Marketing Strategy and Techniques
Category: Business Planning
Category: Competitive Analysis
Category: Report Writing
Category: Strategic Thinking
Category: Project Design
Category: Finance
Category: Financial Accounting
Category: Constructive Feedback
Category: Business Strategy
Category: Marketing
Category: Accounting

Earn a career certificate

Add this credential to your LinkedIn profile, resume, or CV. Share it on social media and in your performance review.

Instructors

Michael R Roberts
University of Pennsylvania
4 Courses 312,384 learners
Christian Terwiesch
University of Pennsylvania
8 Courses 191,982 learners
Brian J Bushee
University of Pennsylvania
5 Courses 519,480 learners

Offered by

Industry partners

Partner 1
Partner 2

You might also like

Why people choose Coursera for their career

Felipe M.

Learner since 2018
"To be able to take courses at my own pace and rhythm has been an amazing experience. I can learn whenever it fits my schedule and mood."

Jennifer J.

Learner since 2020
"I directly applied the concepts and skills I learned from my courses to an exciting new project at work."

Larry W.

Learner since 2021
"When I need courses on topics that my university doesn't offer, Coursera is one of the best places to go."

Chaitanya A.

"Learning isn't just about being better at your job: it's so much more than that. Coursera allows me to learn without limits."

Frequently asked questions