学习者需要选择一个（由华为公司提供的）实战商业机会，或者自己工作中的例子，仔细地评估，并清晰地表述给同学、沃顿教职员以及相关行业合作伙伴高管。 学习目标： 分析一个现实商业机会的收益与风险 提出一套如何利用这个商机的策略 准确并清晰地与他人交流你的分析和方案。学习者需要提供一个战略计划，以幻灯片或者视频的形式，展示针对这个商机的”市场进入”战略。 学习者需要明确商机的意义，分析其主要收益和风险，并提供一个“市场进入”方案，包含以下关键方面： 市场营销：针对新的产品，设计一个以消费者中心的传播/市场营销计划。 金融/财务：针对可行的项目，设计一个金融模型（比如净现金流模型），包含对成本和收益的预测。 运营管理：针对新项目，构建一个生产以及（或者）服务计划。
商务基础 (中文版) Specialization
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商务基础 (中文版) Specialization
你有机会将分析技能应用到商务实战中.
你会用到新学到的商务技巧来仔细评估华为公司的真实案例
Instructors: Michael R Roberts
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Beginner level
No prior experience required
4 weeks to complete
at 10 hours a week
Flexible schedule
Learn at your own pace
What you'll learn
Skills you'll gain
- Brand Marketing
- Business Planning
- Capital Budgeting
- Cash Flows
- Finance
- Financial Accounting
- Financial Modeling
- Financial Reporting
- Financial Statement Analysis
- Financial Statements
- Income Statement
- Inventory Control
- Marketing
- Operational Efficiency
- Operations
- Operations Management
- Process Analysis
- Production Process
- Return On Investment
- Strategic Marketing
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Taught in Chinese (Simplified)
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Specialization - 5 course series
学习者需要选择一个（由华为公司提供的）实战商业机会，或者自己工作中的例子，仔细地评估，并清晰地表述给同学、沃顿教职员以及相关行业合作伙伴高管。 学习目标： 分析一个现实商业机会的收益与风险 提出一套如何利用这个商机的策略 准确并清晰地与他人交流你的分析和方案。学习者需要提供一个战略计划，以幻灯片或者视频的形式，展示针对这个商机的”市场进入”战略。 学习者需要明确商机的意义，分析其主要收益和风险，并提供一个“市场进入”方案，包含以下关键方面： 市场营销：针对新的产品，设计一个以消费者中心的传播/市场营销计划。 金融/财务：针对可行的项目，设计一个金融模型（比如净现金流模型），包含对成本和收益的预测。 运营管理：针对新项目，构建一个生产以及（或者）服务计划。
市场营销概论 (中文版）
Course 1, 9 hours
财务会计概论（中文版）
Course 2, 13 hours
运营管理概论（中文版）
Course 3, 12 hours
企业金融概论（中文版）
Course 4, 9 hours
沃顿商务基础毕业项目 (中文版)
Course 5, 9 hours
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