Audience Targeting for Digital Marketing

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Audience Targeting for Digital Marketing

This course is part of Applied Digital Marketing Specialization

Instructor: Barry Finder

Included with Learn more

1 module

Gain insight into a topic and learn the fundamentals.

Beginner level

Recommended experience

3 hours to complete

Flexible schedule

Learn at your own pace

1 module

Gain insight into a topic and learn the fundamentals.

Beginner level

Recommended experience

3 hours to complete

Flexible schedule

Learn at your own pace

What you'll learn

Explain the role of audience targeting in digital marketing.
Identify approaches for segmenting and targeting audiences.
Describe how audience insights support marketing decisions.
Apply audience targeting concepts to support effective digital marketing strategies.

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Build your subject-matter expertise

This course is part of the Applied Digital Marketing Specialization

When you enroll in this course, you'll also be enrolled in this Specialization.

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Gain a foundational understanding of a subject or tool
Develop job-relevant skills with hands-on projects
Earn a shareable career certificate

There is 1 module in this course

Chegg Skills' Audience Targeting for Digital Marketing course introduces learners to the principles of identifying and reaching the right audiences for digital marketing initiatives. Learners explore audience segmentation, targeting approaches, and the role of audience insights in developing effective marketing strategies.

Even the most compelling advertisement is unlikely to succeed if it reaches the wrong audience. In this module, you'll explore how marketers use audience segmentation and targeting strategies to connect campaigns with the people most likely to engage. You'll examine demographic, behavioral, and contextual targeting methods, then discover how combining these approaches can create more relevant and effective advertising campaigns. As you explore these strategies, consider what information you would need to confidently identify the right audience for a new product or service.

What's included

36 readings4 assignments

36 readingsTotal 98 minutes

Overview: Audience targeting strategies1 minute
Explore: Audience targeting strategies2 minutes
Learn: Demographic targeting1 minute
Key terms2 minutes
Demographic targeting1 minute
Watch and learn2 minutes
The demographic deep-dive3 minutes
How to configure demographic targeting3 minutes
Key takeaways2 minutes
Practice: Using demographic targeting1 minute
Revisit how to configure demographic targeting3 minutes
Watch and learn6 minutes
The demographic strategy matrix3 minutes
Key takeaways2 minutes
Learn: Behavioral targeting1 minute
Key terms2 minutes
Behavioral targeting3 minutes
Watch and learn2 minutes
The behavioral intelligence map 4 minutes
Key takeaways2 minutes
Learn: Contextual targeting1 minute
Key terms2 minutes
Contextual targeting3 minutes
Watch and learn2 minutes
The contextual targeting blueprint3 minutes
How to build a layered targeting strategy5 minutes
Key takeaways3 minutes
Practice: Combined targeting strategies1 minute
Revisit how to build a layered targeting strategy4 minutes
Watch and learn7 minutes
Key takeaways3 minutes
Summary and assessment: Audience targeting strategies1 minute
Watch and learn4 minutes
Now you try5 minutes
Tool set-up reminder6 minutes
Module summary2 minutes

4 assignmentsTotal 30 minutes

Knowledge check: Demographic targeting6 minutes
Knowledge check: Behavioral targeting6 minutes
Knowledge check: Contextual targeting6 minutes
Assessment: Audience targeting strategies 12 minutes

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Instructor

Barry Finder

Chegg Skills

30 Courses393 learners

Offered by

Chegg Skills

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