Is this course really 100% online? Do I need to attend any classes in person?

This course is completely online, so there’s no need to show up to a classroom in person. You can access your lectures, readings and assignments anytime and anywhere via the web or your mobile device.

Can I just enroll in a single course?

Yes! To get started, click the course card that interests you and enroll. You can enroll and complete the course to earn a shareable certificate. When you subscribe to a course that is part of a Specialization, you’re automatically subscribed to the full Specialization. Visit your learner dashboard to track your progress.

Is financial aid available?

Yes. In select learning programs, you can apply for financial aid or a scholarship if you can’t afford the enrollment fee. If fin aid or scholarship is available for your learning program selection, you’ll find a link to apply on the description page.

Can I take the course for free?

No, you cannot take this course for free. When you enroll in the course, you get access to all of the courses in the Specialization, and you earn a certificate when you complete the work. If you cannot afford the fee, you can apply for financial aid.

Will I earn university credit for completing the Specialization?

This Specialization doesn't carry university credit, but some universities may choose to accept Specialization Certificates for credit. Check with your institution to learn more.

Applied Digital Marketing Specialization

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Applied Digital Marketing Specialization

Build Digital Marketing Skills That Deliver.

Build practical skills in digital channels, audience targeting, advertising, and campaign strategy.

Instructor: Barry Finder

Included with Learn more

8 course series

Get in-depth knowledge of a subject

Beginner level

Recommended experience

4 weeks to complete

at 5 hours a week

Flexible schedule

Learn at your own pace

8 course series

Get in-depth knowledge of a subject

Beginner level

Recommended experience

4 weeks to complete

at 5 hours a week

Flexible schedule

Learn at your own pace

What you'll learn

Develop digital marketing strategies that align audience needs, business goals, and marketing channels.
Plan and optimize digital advertising campaigns using audience targeting, creative strategies, budgeting, and bidding techniques.
Measure campaign performance using key metrics and data insights to improve digital marketing effectiveness.

Details to know

Shareable certificate

Add to your LinkedIn profile

Taught in English

See how employees at top companies are mastering in-demand skills

Learn more about Coursera for Business

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Advance your subject-matter expertise

Learn in-demand skills from university and industry experts
Master a subject or tool with hands-on projects
Develop a deep understanding of key concepts
Earn a career certificate from Chegg Skills

Specialization - 8 course series

This Specialization is designed for learners who want to build practical digital marketing skills they can apply in today’s workplace. Through six courses, you’ll explore digital marketing fundamentals, the modern marketing ecosystem, audience targeting, campaign budgeting and bidding, and digital advertising strategies. By the end of the Specialization, you’ll be prepared to make informed marketing decisions, connect audiences with the right channels and messages, and apply digital marketing strategies to support business goals.

Applied Learning Project

Learners will apply digital marketing concepts through hands-on activities and realistic campaign scenarios. They’ll practice evaluating digital channels, defining and targeting audiences, making campaign budgeting and bidding decisions, and developing advertising strategies. Learners will bring these skills together to make informed campaign decisions and apply an integrated approach to digital marketing.

Digital Marketing Fundamentals

Course 1, 3 hours

What you'll learn

Explain the purpose and value of digital marketing.
Identify common digital marketing channels and their uses.
Describe the customer journey and digital touchpoints.
Recognize how AI supports modern marketing workflows.

Digital Marketing in Modern Business

Course 2, 3 hours

What you'll learn

Explain the role of digital marketing in today's business environment.
Describe how organizations use digital marketing to connect with customers.
Identify digital marketing channels that support customer engagement.
Recognize how digital marketing contributes to business objectives.

Digital Marketing Channels and Ecosystems

Course 3, 3 hours

What you'll learn

Explain the role of digital marketing channels within the broader digital marketing ecosystem.
Describe how organizations use digital marketing channels to engage target audiences.
Identify how digital marketing channels and technologies support business objectives.
Understand how digital marketing channels and ecosystems contribute to effective marketing strategies.

Audience Targeting for Digital Marketing

Course 4, 3 hours

What you'll learn

Explain the role of audience targeting in digital marketing.
Identify approaches for segmenting and targeting audiences.
Describe how audience insights support marketing decisions.
Apply audience targeting concepts to support effective digital marketing strategies.

Digital Marketing Campaign Budgeting and Bidding

Course 5, 4 hours

What you'll learn

Explain the role of budgeting and bidding in digital marketing campaigns.
Identify factors that influence campaign budget planning.
Describe common bidding approaches used to support campaign objectives.
Apply budgeting and bidding concepts to support effective digital marketing campaigns.

Measuring Digital Marketing Campaign Performance

Course 6, 3 hours

What you'll learn

Explain the importance of measuring digital marketing campaign performance.
Identify common approaches for evaluating campaign effectiveness.
Interpret campaign performance data to support marketing decisions.
Apply performance insights to improve future digital marketing campaigns.

Digital Advertising Creative and Optimization

Course 7, 4 hours

What you'll learn

Explain the role of advertising creative in digital marketing campaigns.
Identify approaches for creating effective digital advertisements.
Describe strategies for optimizing advertising creative to improve campaign performance.
Apply creative and optimization concepts to support digital marketing objectives.

Integrating Digital Advertising Strategies

Course 8, 1 hour

What you'll learn

Integrate key digital advertising concepts and strategies explored throughout the specialization.
Reflect on campaign planning, execution, optimization, and performance measurement.
Demonstrate your understanding of digital advertising principles through a comprehensive knowledge assessment.
Identify opportunities to continue developing your digital marketing skills.

Earn a career certificate

Add this credential to your LinkedIn profile, resume, or CV. Share it on social media and in your performance review.

Instructor

Barry Finder

Chegg Skills

30 Courses393 learners

Offered by

Chegg Skills

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Frequently asked questions

No prior digital marketing experience is required. This Specialization is designed for beginners and professionals who want to build practical digital marketing skills. Basic computer literacy and familiarity with using the internet are recommended.

Yes. We recommend completing the courses in the suggested order, as each course builds on concepts and skills introduced earlier in the Specialization. You’ll progress from digital marketing fundamentals to channels, audience targeting, paid advertising, campaign optimization, measurement, and integrated digital advertising strategies.

By completing this Specialization, you’ll be prepared to plan and support digital marketing campaigns across channels. You’ll be able to identify target audiences, select appropriate marketing channels, develop and optimize digital advertising, make informed budgeting and bidding decisions, measure campaign performance, and use data to improve marketing strategies.