Madecraft

Creating a Business of Your Own

This course is part of Starting a Business Specialization

Madecraft

Instructor: Madecraft

Included with Coursera Plus

Gain insight into a topic and learn the fundamentals.
Beginner level

Recommended experience

3 hours to complete
Flexible schedule
Learn at your own pace
Gain insight into a topic and learn the fundamentals.
Beginner level

Recommended experience

3 hours to complete
Flexible schedule
Learn at your own pace

What you'll learn

  • How to identify real-world problems worth solving and turn them into viable business ideas you can start testing this week.

  • How to build a lean go-to-market strategy using Build-Measure-Learn, so you can launch, get feedback, and iterate toward product-market fit.

  • How to articulate a competitive edge, size your market, price for ROI, and assemble a co-founding team that can go the distance.

Details to know

Shareable certificate

Add to your LinkedIn profile

Recently updated!

May 2026

Assessments

7 assignments

Taught in English

See how employees at top companies are mastering in-demand skills

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Build your subject-matter expertise

This course is part of the Starting a Business Specialization
When you enroll in this course, you'll also be enrolled in this Specialization.
  • Learn new concepts from industry experts
  • Gain a foundational understanding of a subject or tool
  • Develop job-relevant skills with hands-on projects
  • Earn a shareable career certificate

There are 4 modules in this course

Great businesses start with great ideas, but the path from a spark of inspiration to a workable concept takes more than luck. In this module, you'll apply proven brainstorming techniques and lean execution tactics so you can generate viable business ideas and start testing them in the real world.

What's included

4 videos1 assignment

A strong idea only pays off when it's wrapped in a business model that makes money and holds up under pressure. In this module, you'll build the core components of a viable business, so you can confidently define your market, differentiate your product, and price it to win.

What's included

6 videos2 readings2 assignments

Even the best business model needs real-world testing before it's ready to scale. In this module, you'll apply the Lean Startup's Build-Measure-Learn cycle so you can launch quickly, gather meaningful customer feedback, and make data-driven decisions about what to change next.

What's included

4 videos1 assignment

The team you build in the early days shapes everything your company becomes. In this module, you'll gain strategies for identifying co-founding skills, recruiting the right partners, structuring equity, and shaping culture, so you can set your startup up for long-term success.

What's included

5 videos3 assignments

Earn a career certificate

Add this credential to your LinkedIn profile, resume, or CV. Share it on social media and in your performance review.

Instructor

Madecraft
Madecraft
32 Courses699 learners

Offered by

Madecraft

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