Digital Marketing Channels and Ecosystems

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Digital Marketing Channels and Ecosystems

This course is part of Applied Digital Marketing Specialization

Instructor: Barry Finder

Included with Learn more

1 module

Gain insight into a topic and learn the fundamentals.

Beginner level

Recommended experience

3 hours to complete

Flexible schedule

Learn at your own pace

1 module

Gain insight into a topic and learn the fundamentals.

Beginner level

Recommended experience

3 hours to complete

Flexible schedule

Learn at your own pace

What you'll learn

Explain the role of digital marketing channels within the broader digital marketing ecosystem.
Describe how organizations use digital marketing channels to engage target audiences.
Identify how digital marketing channels and technologies support business objectives.
Understand how digital marketing channels and ecosystems contribute to effective marketing strategies.

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Build your subject-matter expertise

This course is part of the Applied Digital Marketing Specialization

When you enroll in this course, you'll also be enrolled in this Specialization.

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Develop job-relevant skills with hands-on projects
Earn a shareable career certificate

There is 1 module in this course

Chegg Skills' Digital Marketing Channels and Ecosystems course introduces learners to the interconnected channels, technologies, and strategies that support digital marketing efforts. Learners explore how digital marketing channels work together within a broader ecosystem to help organizations connect with audiences and achieve business goals.

Customers don't experience digital marketing one channel at a time. They experience a connected journey across search, social media, email, websites, and other digital touchpoints. In this module, you'll explore how these channels work together to create integrated marketing campaigns that guide customers from awareness to action. Through interactive AI activities, you'll map marketing channels to the customer journey and begin developing cohesive campaign strategies. As you explore this module, look for examples of brands creating seamless experiences across multiple channels and consider how each interaction builds on the last.

What's included

29 readings3 assignments

29 readingsTotal 105 minutes

Overview: The digital marketing ecosystem1 minute
Explore: The digital marketing ecosystem 2 minutes
Digital channels and the customer journey5 minutes
Learn: Key digital marketing channels and their roles1 minute
Key terms2 minutes
Digital marketing channel roles6 minutes
Watch and learn3 minutes
Mapping channels to journeys6 minutes
Key takeaways1 minute
Practice: Map digital marketing channels to customer journey stages1 minute
Revisit mapping channels to journeys5 minutes
Watch and learn9 minutes
Now you try3 minutes
Key takeaways2 minutes
Learn: Integrated campaign strategies1 minute
Integrated campaign strategies4 minutes
Watch and learn3 minutes
Navigating the marketing funnel5 minutes
Building your campaign plan6 minutes
Key takeaways2 minutes
Practice: Develop a basic integrated campaign plan1 minute
Building your campaign plan4 minutes
Watch and learn8 minutes
Now you try5 minutes
Key takeaways2 minutes
Summary and assessment: The digital marketing ecosystem1 minute
Watch and learn7 minutes
Now you try7 minutes
Module summary: The digital marketing ecosystem2 minutes

3 assignmentsTotal 23 minutes

Assessment: The digital marketing ecosystem13 minutes
Knowledge check: Key digital marketing channels and their roles6 minutes
Knowledge check: Integrated campaign strategies4 minutes

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Instructor

Barry Finder

Chegg Skills

30 Courses393 learners

Offered by

Chegg Skills

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Frequently asked questions

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