Master the art of persuasion to lead with influence, confidence, and impact. As a program or project manager, your success depends on inspiring senior contributors, aligning diverse stakeholders, and communicating clearly under pressure. This course gives you the tools to go beyond the basics of the PMP® or CAPM®—to persuade effectively, manage your leadership presence, and drive results across complex initiatives.
Persuasion and Presence for Program and Project Managers
Persuasion and Presence for Program and Project Managers
This course is part of Program Management and the Art of Communication Specialization
Instructor: William A. Brantley
Included with
Gain insight into a topic and learn the fundamentals.
Beginner level
No prior experience required
6 hours to complete
Flexible schedule
Learn at your own pace
What you'll learn
Apply persuasive communication techniques to influence leaders and align diverse stakeholders.
Balance logic, emotion, and credibility (ethos, pathos, logos) to craft impactful messages.
Strengthen leadership presence and build trust across digital and in-person interactions.
Use persuasion as a tool for managing risk, driving outcomes, and improving team performance.
Skills you'll gain
Details to know
Shareable certificate
Add to your LinkedIn profile
Assessments
24 assignments
Taught in English
See how employees at top companies are mastering in-demand skills
Build your subject-matter expertise
This course is part of the Program Management and the Art of Communication Specialization
When you enroll in this course, you'll also be enrolled in this Specialization.
- Learn new concepts from industry experts
- Gain a foundational understanding of a subject or tool
- Develop job-relevant skills with hands-on projects
- Earn a shareable career certificate
There are 5 modules in this course
The first week starts with defining the two communication models: transmission and emergence. Then, how each communication model is used in program and project management.
What's included
5 videos10 readings6 assignments
The second week describes the three parts of the Understanding Triad. You will learn how know-what, know-how, and know-why work together in creating an effective and compelling message.
What's included
5 videos6 readings6 assignments
The third week describes the value of feedback in building understanding. You will learn the three types of feedback and how to combine the three feedback types with the Understanding Triad for better testing of agreement.
What's included
4 videos5 readings5 assignments
The last week gives the program or project manager the tools to determine who is their audience and their information needs. You will combine the Understanding Triad with audience analysis to tailor your messages for maximum impact.
What's included
5 videos6 readings6 assignments
What's included
2 readings1 assignment
Earn a career certificate
Add this credential to your LinkedIn profile, resume, or CV. Share it on social media and in your performance review.
Instructor
Offered by
Explore more from Leadership and Management
University of Maryland, College Park
University of Maryland, College Park
University of Maryland, College Park
University of Maryland, College Park
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Frequently asked questions
To access the course materials, assignments and to earn a Certificate, you will need to purchase the Certificate experience when you enroll in a course. You can try a Free Trial instead, or apply for Financial Aid. The course may offer 'Full Course, No Certificate' instead. This option lets you see all course materials, submit required assessments, and get a final grade. This also means that you will not be able to purchase a Certificate experience.
When you enroll in the course, you get access to all of the courses in the Specialization, and you earn a certificate when you complete the work. Your electronic Certificate will be added to your Accomplishments page - from there, you can print your Certificate or add it to your LinkedIn profile.
Yes. In select learning programs, you can apply for financial aid or a scholarship if you can’t afford the enrollment fee. If fin aid or scholarship is available for your learning program selection, you’ll find a link to apply on the description page.
More questions
Financial aid available,