Digital Advertising Creative and Optimization

Labor Day starts with $70+ in savings on Coursera Plus. Save 40% for 3 months.

Digital Advertising Creative and Optimization

This course is part of Applied Digital Marketing Specialization

Instructor: Barry Finder

Included with Learn more

1 module

Gain insight into a topic and learn the fundamentals.

Beginner level

Recommended experience

4 hours to complete

Flexible schedule

Learn at your own pace

1 module

Gain insight into a topic and learn the fundamentals.

Beginner level

Recommended experience

4 hours to complete

Flexible schedule

Learn at your own pace

What you'll learn

Explain the role of advertising creative in digital marketing campaigns.
Identify approaches for creating effective digital advertisements.
Describe strategies for optimizing advertising creative to improve campaign performance.
Apply creative and optimization concepts to support digital marketing objectives.

Details to know

Shareable certificate

Add to your LinkedIn profile

See how employees at top companies are mastering in-demand skills

Learn more about Coursera for Business

logos of Petrobras, TATA, Danone, Capgemini, P&G and L'Oreal

Build your subject-matter expertise

This course is part of the Applied Digital Marketing Specialization

When you enroll in this course, you'll also be enrolled in this Specialization.

Learn new concepts from industry experts
Gain a foundational understanding of a subject or tool
Develop job-relevant skills with hands-on projects
Earn a shareable career certificate

There is 1 module in this course

Chegg Skills' Digital Advertising Creative and Optimization course introduces learners to the principles of developing effective digital advertisements and improving campaign performance through optimization. Learners explore how advertising creative, messaging, and optimization strategies contribute to successful digital marketing campaigns.

Creating effective advertisements requires more than strong visuals or compelling copy. Successful campaigns are built through thoughtful design, testing, and continuous optimization. In this module, you'll explore how to create engaging ads, apply platform-specific design best practices, use tools like Canva, and evaluate performance through A/B testing. You'll also examine strategies for refining campaigns based on data to improve engagement and conversions. As you work through the module, remember that effective advertising is an iterative process. The strongest campaigns are often the result of testing, learning, and making informed improvements over time.

What's included

57 readings6 assignments

57 readingsTotal 130 minutes

Overview: Ad creation and optimization1 minute
Explore: The anatomy of a high-converting digital ad 2 minutes
Learn: Key ad formats and placements1 minute
Key terms2 minutes
Key ad formats and placements2 minutes
Watch and learn2 minutes
The digital placement matrix 5 minutes
Key takeaways2 minutes
Learn: Creating ads with Canva1 minute
Key terms2 minutes
What is Canva?1 minute
Watch and learn2 minutes
The Canva ad-design workflow 2 minutes
How to to design an ad in Canva4 minutes
Key takeaways2 minutes
Practice: Designing ads using Canva1 minute
Revisit how to design an ad in Canva4 minutes
Watch and learn5 minutes
Now you try5 minutes
Tool set-up reminder2 minutes
Key takeaways3 minutes
Learn: Best practices for creating ads1 minute
Key terms2 minutes
Best practices for creating ads1 minute
Watch and learn2 minutes
Platform-specific creative checklist 3 minutes
Evaluating ads for best practices3 minutes
Key takeaways2 minutes
Practice: Applying best practices for ads1 minute
Revisit how to evaluate ads for best practices3 minutes
Watch and learn4 minutes
Key takeaways2 minutes
Learn: A/B testing for ads1 minute
Key terms2 minutes
A/B testing for ads1 minute
Watch and learn2 minutes
The five-step A/B testing lifecycle 3 minutes
How to design an A/B test3 minutes
Key takeaways2 minutes
Practice: Designing A/B tests for ad campaigns1 minute
Revisit how to design an A/B test3 minutes
Watch and learn4 minutes
Key takeaways2 minutes
Learn: Optimizing ads for performance1 minute
Key terms2 minutes
Optimizing ads for performance1 minute
Watch and learn2 minutes
The ad optimization decision tree 3 minutes
How to optimize a campaign2 minutes
Key takeaways2 minutes
Practice: Ad optimization1 minute
Revisit how to optimize a campaign2 minutes
Watch and learn5 minutes
Key takeaways2 minutes
Summary and assessment: Ad creation and optimization1 minute
Watch and learn5 minutes
Now you can2 minutes

6 assignmentsTotal 43 minutes

Assessment: Ad creation and optimization12 minutes
Knowledge check: Key ad formats and placements6 minutes
Knowledge check: Creating ads with Canva6 minutes
Knowledge check: Best practices for creating ads6 minutes
Knowledge check: A/B testing for ads6 minutes
Knowledge check: Optimizing ads for performance7 minutes

Earn a career certificate

Add this credential to your LinkedIn profile, resume, or CV. Share it on social media and in your performance review.

Instructor

Barry Finder

Chegg Skills

30 Courses393 learners

Offered by

Chegg Skills

Explore more from Marketing

Chegg Skills
Digital Marketing Channels and Ecosystems
Course
Chegg Skills
Integrating Digital Advertising Strategies
Course
Chegg Skills
Audience Targeting for Digital Marketing
Course
Chegg Skills
Digital Marketing Campaign Budgeting and Bidding
Course

Why people choose Coursera for their career

Felipe M.

Learner since 2018

"To be able to take courses at my own pace and rhythm has been an amazing experience. I can learn whenever it fits my schedule and mood."

Jennifer J.

Learner since 2020

"I directly applied the concepts and skills I learned from my courses to an exciting new project at work."

Larry W.

Learner since 2021

"When I need courses on topics that my university doesn't offer, Coursera is one of the best places to go."

Chaitanya A.

"Learning isn't just about being better at your job: it's so much more than that. Coursera allows me to learn without limits."

Break down barriers to learning with big savings
Get Coursera Plus
Start with easy savings for hard-working teams
Save 30% today

Frequently asked questions

To access course materials, assignments, and earn a Certificate, you'll need to purchase the Certificate experience when you enroll in a course. Eligible learners may also have the option to start with a Free Trial. Some courses may also offer a Full Course, No Certificate option. This lets you access course materials, submit required assessments, and receive a final grade, but you won't be able to earn or purchase a Certificate.

When you enroll in the course, you get access to all of the courses in the Specialization, and you earn a certificate when you complete the work. Your electronic Certificate will be added to your Accomplishments page - from there, you can print your Certificate or add it to your LinkedIn profile.

Yes. In select learning programs, you can apply for financial aid or a scholarship if you can’t afford the enrollment fee. If fin aid or scholarship is available for your learning program selection, you’ll find a link to apply on the description page.