Digital Marketing in Modern Business

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Digital Marketing in Modern Business

This course is part of Applied Digital Marketing Specialization

Instructor: Barry Finder

Included with Learn more

1 module

Gain insight into a topic and learn the fundamentals.

Beginner level

Recommended experience

3 hours to complete

Flexible schedule

Learn at your own pace

1 module

Gain insight into a topic and learn the fundamentals.

Beginner level

Recommended experience

3 hours to complete

Flexible schedule

Learn at your own pace

What you'll learn

Explain the role of digital marketing in today's business environment.
Describe how organizations use digital marketing to connect with customers.
Identify digital marketing channels that support customer engagement.
Recognize how digital marketing contributes to business objectives.

Details to know

Shareable certificate

Add to your LinkedIn profile

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Build your subject-matter expertise

This course is part of the Applied Digital Marketing Specialization

When you enroll in this course, you'll also be enrolled in this Specialization.

Learn new concepts from industry experts
Gain a foundational understanding of a subject or tool
Develop job-relevant skills with hands-on projects
Earn a shareable career certificate

There is 1 module in this course

Chegg Skills' Digital Marketing in Modern Business course explores how organizations use digital marketing to connect with customers and achieve business objectives. Learners examine the role of digital marketing in today's connected world and develop an understanding of how businesses engage audiences across digital channels.

Digital marketing isn't limited to large brands or online retailers. Organizations of every size use it to connect with customers, build relationships, and drive business growth. In this module, you'll explore how digital marketing influences everyday experiences and examine real-world examples of successful marketing strategies in action. Through AI-powered activities, you'll evaluate how businesses use digital marketing to achieve their goals and strengthen customer engagement. As you move through the module, notice the different ways businesses reach their audiences and consider why some digital marketing efforts are more effective than others.

What's included

33 readings3 assignments

33 readingsTotal 122 minutes

Overview: Digital marketing in everyday life1 minute
Explore: Digital marketing in everyday life2 minutes
The marketing funnel and customer journey alignment5 minutes
Learn: Digital marketing is all around you1 minute
Key terms5 minutes
The modern consumer journey5 minutes
The power of omnichannel alignment5 minutes
Watch and learn3 minutes
The consumer journey8 minutes
Revisit strategically selecting marketing touchpoints6 minutes
Key takeaways2 minutes
Practice: Spotting digital marketing1 minute
Revisit: Strategically selecting marketing touchpoints6 minutes
Watch and learn5 minutes
Now you try3 minutes
Tool set-up reminder8 minutes
Key takeaways2 minutes
Learn: Business benefits of digital marketing1 minute
Key terms2 minutes
Benefits of digital marketing4 minutes
Watch and learn3 minutes
Navigating the consumer journey3 minutes
How to evaluate digital marketing success stories5 minutes
Key takeaways2 minutes
Practice: Examining digital marketing success stories1 minute
Watch and learn6 minutes
Revisit: How to evaluate digital marketing success stories6 minutes
Now you try3 minutes
Tool set-up reminder8 minutes
Key takeaways1 minute
Summary and assessment: Digital marketing in everyday life1 minute
Watch and learn5 minutes
Module summary3 minutes

3 assignmentsTotal 25 minutes

Assessment: Digital marketing in everyday life15 minutes
Knowledge check: Digital marketing is all around you5 minutes
Knowledge check: Business benefits of digital marketing5 minutes

Earn a career certificate

Add this credential to your LinkedIn profile, resume, or CV. Share it on social media and in your performance review.

Instructor

Barry Finder

Chegg Skills

30 Courses393 learners

Offered by

Chegg Skills

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Frequently asked questions

To access course materials, assignments, and earn a Certificate, you'll need to purchase the Certificate experience when you enroll in a course. Eligible learners may also have the option to start with a Free Trial. Some courses may also offer a Full Course, No Certificate option. This lets you access course materials, submit required assessments, and receive a final grade, but you won't be able to earn or purchase a Certificate.

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